Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. That’s just a brochure in 140 characters. Instead, let your customers in on the secret.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Techipedia: Tamar Weinberg

MARCH 4, 2010

They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. For the most part, you can’t buy Twitter followers or Facebook fans. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca izmantot soci?los « Tur?t

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. and hope for a.02 02 conversion rate – I don’t think so!

Social Media 123

Social Media Social CRM Strategy Consultant 123

The Way of the Web

AUGUST 9, 2010

There are flaws in traditional display advertising, but you’re not just buying the ‘last click’ – indeed several attempts have been made to quantify the branding and awareness benefit you get from advertising with a big media brand. So what can content farms do?

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

APRIL 14, 2010

Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose?

Social Media 128

Social Media Consultant Health Care Questions 128

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

It’s not that costly to buy a few domain names (brand new or aged), invest in web hosting, and start applying that knowledge you’ve learned to websites. That’s not something you can easily do by just buying a few domain names and building up a real website presence. You then need to start executing.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

JULY 8, 2008

social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. You're building your reputation through your customers. And companies with better reputation and buzz around them should (theoretically) do better than their competition.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. By transparent, I mean keep it real and no lip service. Its really very helpful for one providing social media marketing services. Thanks for sharing.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

JULY 30, 2010

Strange times are happening at Digg Keep fighting the good fight Peace, G Reply Brian Wallace November 7, 2007 at 9:53 pm tamar – perhaps you should buy digg and ban kevin – [link] Reply Dani November 7, 2007 at 10:03 pm Sorry, but I am going to have to go with Kevin on this one. A lot of people (e.g. Not a surprise.

Digg 100

Digg Reddit StumbleUpon URL 100

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The elevator pitch is dead. What’s the Point? Im Jay Baer.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 28, 2010

I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy. Or the strength of the brand compared to competition? Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers. Im Jay Baer.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! Seems backwards if you're trying to build loyalty. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Your post is helpful. Im Jay Baer.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay. link] Shawn McPike Great article Jay.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Your choice to buy a beer and/or play social games. For each Grande Mocha you buy we’ll give.25 Im Jay Baer.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. What great examples of businesses doing this well do you have? Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Im Jay Baer.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. Just a humorous metaphor. Im Jay Baer.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. When I'm looking to buy something I immediately think of people in my network. It’s more about demand creation. Im Jay Baer.

Social Media 119

Social Media Strategy Mobile Consultant 119