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Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022.

Video 229
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

Buy 112
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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

And by “results,” note that I’m focusing on Cost Per Conversion. Your focus is on the cost per desired action. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. Of those who have interest, a small percentage will be willing to buy. Is it fuzzy?

Cost 113
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Grow Your Business With Facebook Marketplace: Guide + Tips

Hootsuite

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. Businesses can tap into advanced personalization, create mobile-friendly listings, and build ad campaigns. It’s an ecommerce platform where Facebook users can buy and sell items from each other locally. The best part?

Tips 145
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149
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New Facebook Ads Placement: Marketplace

Jon Loomer

Facebook positions Marketplace as a “convenient destination to discover, buy and sell items with people in your community.” The Marketplace placement allows advertisers to place their ads into Marketplace when users are viewing it from the mobile app (no desktop yet). But context, competition, and costs will impact results.

Facebook 167