Social Media Marketing

APRIL 22, 2011

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. To see a really interesting conversation that Caleb Storkey had with a few influentials about this topic, check out his post. What do you think? Have you started an account yet?

Social Media 167

Social Media Klout Flickr Radian6 167

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. After you’ve found these people join their conversations.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.

Social Media 157

Social Media Radian6 Strategy SM2 157

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” That’s kind of where most of the market is based on our conversations.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

I get into lots of conversations with clients and perspective clients who say, I’m paraphrasing but not so much, “We need to get good at social media measurement. So we need to buy Radian6 or Argyle Social or Involver.” That’s kind of where most of the market is based on our conversations.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. I don’t think you have the life experiences to deal with the tough situations, the tough conversations that are going to happen.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# Thanks for the Radian6 mention.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media 149

Social Media B2B Strategy Consultant 149

Webbiquity SMM

SEPTEMBER 4, 2012

Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. “The lack of conversion opportunities is the single biggest mistake that we see when speaking with B2B marketers working to leverage social media.” ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

SocMed Sean

FEBRUARY 3, 2013

25) Never, ever, ever buy Facebook fans. They can make your life easier by segmenting the conversations that you care about. 31) As much as possible, engage in conversations with people on Twitter. Ask questions, answer questions…make it a conversation. 35) Add meaningful, UNIQUE content to the conversation.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

MARCH 25, 2010

Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use.

Social Media 117

Social Media Strategy Statistics Metrics 117

Justin Levy

DECEMBER 6, 2009

In general, restaurants have a few main ways that they typically market their business: You can run ads in the local newspapers, buy radio spots, have television commercials produced, and grab prime billboard locations. This has helped to continue to create conversations , both online and offline.

Social Media 153

Social Media Case Study Marketing Study 153

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. thanks for sharing! It's true. Heroes At the Gov 2.0

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 18, 2010

link] Angela Connor I don't know that these are necessarily the wrong questions, if they provoke additional conversations and they ultimately move to bigger ideas and begin to think more broadly about integration. Its great to see this conversation so relevant active! Thanks for the kind words. Means a lot to me. Thanks, Jay!

Questions 161

Questions Social Media Consultant Education 161

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year.

Upcoming 125

Upcoming Project News Social Media 125

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

FEBRUARY 23, 2012

For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Are we thinking about social media marketing in the context of influencing buying decisions?

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do your updates request for conversations? Do you always tell people to “buy now”, “buy before midnight”, “For the first 300 people”, etc? Social Media marketing is about building relationships and conversations.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. We should buy TV time for this.”

Radian6 119

Radian6 Social Media Statistics Company 119

Techipedia: Tamar Weinberg

MARCH 10, 2010

Conversion expert. Every website that sells products or closes for appointments whether B:C or B:B should be interested in their conversion ratios and improving those ratios. Oh…and I MAKE them buy your book… hehee~! Still, people buy into programs without knowing and doing research. what action do we take.

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out! Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Conversation Agent , covers business, communication, social media, PR, and more. Follow her @allison_boyer on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. I don't want to play Mafia Wars, buy a cartoon pig or anything else. See you at 6 p.m.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. The 7 Secrets of Social Media Conversion [INFOGRAPHIC] by The Unbounce Blog. **5 On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel.

Social Media 200

Social Media Tools Strategy Tips 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

Disclaimer – these are my opinions formed by my conversations with these firms). Radian6 – I originally started with a firm that I own here at Avaya. Sysomos – which is now owned by MarketWire is different than Radian6 or Alterian since it also indexes more traditional news (a nice touch). So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. If you can afford it, buy professional listening tools, like Radian6 or others in that category. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Conversation. Learn from the conversation.

Social Media 280

Social Media Brands Technorati RSS 280