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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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What If Twitter Did Buy TweetDeck?

Waxing UnLyrical

Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. According to this article , 58% of tweets come from official Twitter apps; be that mobile or the homepage.

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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

In a blog post about this change Facebook shared : “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.” The News Feed is one of Facebook’s marque innovations.

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What social media tasks to automate and what to personalize

Sprout Social

You can then identify content and channels clicking with your audience which helps you secure buy-in and budget from executives. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need. Key decision-makers have the power to boost or block your efforts.

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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? Twitter Shops. Live Shopping. DiorBirkenstock [link]. MOVE, WE’RE GAY ??

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