Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

MARCH 15, 2021

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. It’s a lot easier to make inroads with fun, uplifting, community-building content. Create Community. Good content brings people together.

B2B 139

B2B Social Media Strategy LinkedIn 139

Hootsuite

SEPTEMBER 28, 2020

They’re nearly twice as likely to also connect with communities, employees, and partners. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. customers, employees, partners, investors, and the community).

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. Events, industry magazines, and a good reputation have been your marketing strategy for years.

B2B 139

B2B Marketing Construction Committee 139

Pam Moore

SEPTEMBER 11, 2019

If you are experiencing difficulty getting buy-in for your new digital, social marketing or other new media program, you are not alone. Many marketing leaders struggle with getting buy-in and/ or budget approval from their top leadership, board of directors or even peer stakeholders. Fear of damaged reputation. Need more help?

Social Media 60

Social Media Training Template Templates 60

Keyhole.co

MARCH 28, 2023

Influencers help grow your eCommerce business as they have built a community that trusts them. A recommendation from their end acts as social proof for this community and moves them ahead in the marketing funnel. Whereas you can increase the ROI while working with micro and nano influencers.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Keyhole.co

FEBRUARY 13, 2023

You can leverage these apps to buy and sell goods online. Creating quality content to expose your brand’s reputation also comes under social media marketing. When it comes to challenges, a few challenges include social execution, proving ROI, resourcing, and sourcing talents., This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Hootsuite

JULY 2, 2019

This can help boost brand reputation and make recruitment easier. Emphasize your company’s reputation as an industry leader. Their posts create a sense of community among themselves and their customers alike. Guidelines also help protect your company’s reputation and ensure against legal trouble and security risks.

Social Media 111

Social Media Guidelines HootSuite How To 111

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Click-through rate (CTR): It measures how many people click your social ads to know more or buy.

Analytics 52

Analytics Social Media ROI Metrics 52

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Pam Moore

MARCH 31, 2017

Difficulty obtaining funding, budget or stakeholder buy-in? Private support community answers your questions and connect you with other business leaders just like you. Build community and earn support of evangelists to amplify your story and purpose. Increase ROI across all facets of marketing investment.

Training 165

Training Social Media Brands Small Business 165

Hootsuite

APRIL 25, 2023

Fake accounts take advantage of the brand reputation you’ve built – and can significantly damage it in the process. Again, fake social accounts take advantage of your brand reputation to gain a false level of credibility, allowing their misinformation to spread as fact. After all, they have no reason to be suspicious.

Social Media 89

Social Media Brands Tips HootSuite 89

Pixlee

AUGUST 25, 2020

User-generated content has a huge ROI — with 25% higher ad performance, a 29% increase in online conversions, and an 88% boost in brand engagement on social media. Make it a priority to connect with influencers who come from varied backgrounds, communities, and experiences. Think Beyond Target Demographics. Market Authentically.

Brands 52

Brands UGC How To Authentication 52

Sprout Social

JANUARY 26, 2023

You might even read online reviews before you buy, to make sure you’re getting exactly what you expect. They aren’t necessarily offering the best product on the market, but it’s the most coveted because everyone else is buying it. How will you measure success and track ROI?

Discount 123

Discount Marketing How To B2B 123

Pam Moore

NOVEMBER 30, 2019

The key is what may seem like a pointless little project could eat your ROI before breakfast and lunch! RAMs are not good for ROI. Depending on your business, the risks could be associated with brand, reputation, delivery quality, customer satisfaction, and the list goes on. Top 4 signs of a RAM: 1. Not funded. Not in the plan.

Marketing 78

Marketing Metrics ROI Project 78

Keyhole.co

MARCH 21, 2023

For instance, if you sell skincare products online and many of your customers suffer from acne and rosacea, you could create content highlighting what causes these skin issues and back up your claims using reputable medical sources from the medical community. But have you made it easy to buy what you sell?

Social Media 52

Social Media Tips Marketing Patterns 52

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Now, social media makes it easy to specifically target the kind of people most likely to buy from you.

Tips 129

Tips Authentication LinkedIn Groups 129

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

FEBRUARY 20, 2020

Reputation management. Tailor-made communities like GitHub for software developers might be where you find top talent or get inspiration for your next product. Listening success boils down to three letters: ROI. The last piece is presenting your strategy to stakeholders and getting executive buy-in. Lead generation.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Oktopost

AUGUST 24, 2021

B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. B2B events also help manage brand reputations so you can control how the audience perceives them. . You can organize user conferences to make your customer base feel like they’re part of a community. .

B2B 118

B2B Eventful Marketing Conference 118

Pam Moore

MARCH 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers.

Trends 78

Trends Video Marketing Influencer 78

Hootsuite

MAY 13, 2020

We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Finally, in order to keep our community safe, we’ll be updating our branded content policies in the coming year. Get the full report now!

Influencer 145

Influencer Trends Marketing Guidelines 145

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Use data analytics to monitor sharing and customer sentiment. Like this post?

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Pam Moore

NOVEMBER 29, 2016

It’s not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Yet, why do people still hide behind social media logos and contact forms? Your personal brand is defined by perceptions.

Brands 60

Brands Strategy Small Business Authentication 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Where are the people most likely to buy your products and services? Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Tamar is also the author of The New Community Rules (July 2009).

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Josh S Peters

NOVEMBER 23, 2009

In your conversations work your brand in when it’s appropriate, field questions, and build the reputation of you and your product. Building the awareness of you and your product on Twitter is just as much about building up your own brand and reputation on the site as it is the product. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. Gab from SEO ROI said. I was just about to go to Amazon, now I know what to buy. :). increase ROI and attract fiercely loyal fans.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Social Media Strategies Summit

SEPTEMBER 26, 2023

of people go on socials to find inspiration for things to do and buy. The result is a positive reputation of a trustworthy, customer-oriented brand. You’ll see that this business built its reputation on its passion and dedication to baseball. Nonetheless, there’s one thing you must understand. Yes, 27.3%

Social Media 130

Social Media Brands Content UGC 130

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. What do you think? Very helpful post, Jay. What do you think?

Metrics 132

Metrics Strategy How To Tourism 132

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% page views Van SEO Design — 1.15 Thank you to both of you.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. What is the precise ROI of being able to understand your customer base better via business intelligence (BI) applications? Great question.

Social Media 117

Social Media Strategy Consultant ROI 117

Sprout Social

DECEMBER 19, 2023

Core social media job titles 4 emerging social media marketing job titles (and what they mean) How to get buy-in for social media team headcount) Core social media job titles The speed of social impacts more than just what cut of jeans are currently in style. In the vast landscape of social media, this work can take many different shapes.

Social Media 101

Social Media Social Media Management Influencer Team 101

Convince & Convert

JULY 5, 2010

Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy! Thomas for five days.

Community building 117

Community building Social CRM Consultant Posterous 117

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day. Source Why do you need a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62