The Realtime Report

JANUARY 19, 2020

Collaboration with Influencers. By collaborating with an influencer, you’re opening your services up to a whole new demographic rather than your established clients. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership. RTB: The Future of Digital Marketing.

Strategy 204

Strategy Tips CPM Marketing 204

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 119

Campaign Social Media Marketing Metrics 119

The Realtime Report

APRIL 13, 2023

“Building and sustaining successful digital marketing campaigns is a journey that requires hard work and consistent collaboration.” Often, the first part of the client-focused campaign development process is to align expectations and establish a realistic framework of spending and growth.

Marketing 172

Marketing ROI Small Business Yahoo 172

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget.

ROI 100

ROI Influencer Marketing Survey 100

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Missed opportunities Dubious prospects buy nothing.

Collaboration 74

Collaboration Marketing Team Hubspot 74

Oktopost

MARCH 24, 2022

Instead of trying to get leads to buy your products, you’ll be trying to get the top talent interested in working for you instead of your competitors. You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns.

Examples 108

Examples Campaign Brands Reputation 108

The Realtime Report

AUGUST 12, 2020

This way, automation helps businesses perform repetitive tasks while gathering large amounts of data to be used for future campaigns. Here are a few ways in which automation helps businesses in this regard: Gathering Data for Future Campaigns. Organization and Collaboration. Automation does that. And this is a win-win situation.

Collaboration 168

Collaboration Software Energy Process 168

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. However, the upsides are significant.

Video 229

Video Trends Marketing Mobile 229

Sprout Social

SEPTEMBER 13, 2022

After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Planable is a collaboration tool for teams to plan and approve social media content. Key features: Workflow tool for content collaboration.

Tools 118

Tools Strategy Video Library 118

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer 288

Influencer Brands Policies Privacy 288

Keyhole.co

JANUARY 18, 2024

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

AUGUST 16, 2023

Collaboration features If you’re part of a team, you will need a tool that has collaboration features. Allowing your teammates to jump in to edit dates, add campaigns, or share their thoughts is vital. It’s a great collaboration platform, one you can use with your teammates and clients alike. You can cancel anytime.

Social Media 90

Social Media Tools HootSuite Tweetdeck 90

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

B2B 112

B2B Influencer Brands Marketing 112

Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Brands can maximize revenue by incorporating sales campaigns into their social media marketing strategies. There’s more.

Products 163

Products Instagram Brands How To 163

Sprout Social

JANUARY 6, 2022

Let’s dive into the main differences between the two and walk you through how your business can collaborate with either an influencer, a digital creator or both. How brands can collaborate with digital creators or influencers. How brands can collaborate with digital creators or influencers. What do digital creators do?

Influencer 121

Influencer Collaboration Project Meeting 121

Social Media Strategies Summit

DECEMBER 1, 2023

Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Everyone knew the world was going to go wild for Barbie and that Elon Musk buying Twitter would lead to a near-endless stream of online discourse. But few have captured the zeitgeist quite like Greta Gerwig’s Barbie.

Social Media 239

Social Media Meme Fashion Trends 239

Keyhole.co

MARCH 28, 2023

Influencer marketing is the marketing technique wherein you collaborate with well-known digital creators to spread your brand’s message to a wider audience. The answer lies in the nature and goals of your marketing campaign. You can capitalize on these opportunities while building an influencer marketing campaign.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Convince & Convert

DECEMBER 11, 2015

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. The company also encouraged collaboration among the YouTube stars in a video featuring a #Goodweird global dance off.

Campaign 60

Campaign Influencer YouTube Project 60

Sprout Social

OCTOBER 16, 2023

Identify relevant partners Collaborating with content creators and influencers who have a trusting relationship with the people you’re trying to reach can have a halo effect for your brand. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 109

Brands How To Authentication Collaboration 109

Sherrilynne Starkie

FEBRUARY 13, 2018

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Webbiquity SMM

MARCH 7, 2019

. • Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. One idea is to run a limited prize draw to encourage users to buy an event ticket with the chance to win some swag.

Eventful 145

Eventful Social Media Badge Hashtag 145

Sprout Social

NOVEMBER 29, 2022

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. But as… Posted by Grove Collaborative on Friday, November 18, 2022.

Examples 92

Examples CSR Airlines Collaboration 92

Keyhole.co

NOVEMBER 2, 2023

Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email. In this case, your subject line is your first impression.

Influencer 52

Influencer Tips Collaboration Campaign 52

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns.

Examples 97

Examples Template Templates How To 97

Sprout Social

APRIL 9, 2020

It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. . Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar.

Social Media 133

Social Media Collaboration Team Organization 133

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 108

Influencer Tools Marketing Software 108

Pixlee

JANUARY 25, 2018

The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. Here are seven examples of successful user-generated content campaigns.

Campaign 43

Campaign UGC Content Tourism 43

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. Consumers are using their phones to research the products they want to buy on their phones as well. Fret not, here’s the how-to on creating a kickass social media campaign. Discover can help you ideate, collaborate and strategize a content plan. There you go!

Campaign 60

Campaign How To Retail Template 60

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns.

HootSuite 105

HootSuite How To Influencer Price 105

Sprout Social

JULY 22, 2021

We’ll also share some insider tips on how to impress each generation to ensure your social media campaigns are consistent hits. Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. Find and buy products. Be transparent and authentic.

Social Media 136

Social Media Survey Influencer Buy 136

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 119

Instagram HootSuite UGC Influencer 119

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. You can bake social proof into campaigns. What social media shopping does for brands.

Platform 101

Platform Tips Buy Instagram 101

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

JANUARY 26, 2021

The result was a social campaign encouraging residents to share why they wear a mask and drawing support from people like the San Antonio Spurs’ Gregg Popovich. Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement.

Social Media 141

Social Media Metrics Data Team 141

Keyhole.co

MARCH 4, 2023

And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. A successful influencer campaign not only leaves the influencer and its target group happy, but it generates a satisfactory ROI for the brand too. What metrics can you track?

ROI 52

ROI Influencer Marketing Campaign 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This tactic proves successful with buyers, who factor employee treatment into their buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62