Dave Fleet

NOVEMBER 22, 2010

This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care. When you ask a question on Twitter, respond to people who reply. It’s a marketer’s dream – in the past we’ve had to use a shotgun to do a rifle’s job.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

AUGUST 30, 2010

As corporate spending on social media-based communication continues to rise, I’m beginning to worry that many brands are inadvertently adopting a ’scorched earth’ approach to their online activities. What do I mean by scorched earth? As a result, it’s tempting for marketers to focus their dollars on the latter.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

NOVEMBER 17, 2010

For example, want to remove the ability to launch a personal FB stack and restrict the ability to respond on Twitter stacks – you can now do that. Twitter profile search: Improved integration with Twitter allows you to quickly search for Twitter user names and have user profiles pop up within the console.

Radian6 268

Radian6 Features Engagement API 268

Dave Fleet

OCTOBER 22, 2010

At the same time, one of the SVPs has just seen that a local financial community influencer with nearly 10,000 loyal Twitter followers has just posted a message slamming the product. What is the best way to evaluate the damage done to the reputation of the brand and its product?

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

SEPTEMBER 14, 2011

A few interesting notes from the interview: Unlike most other business tools, social CRM is largely derived from consumer-related tools – Facebook, Twitter, YouTube, blogs etc., which weren’t originally designed for business uses. People are using these tools to share experiences they have. Strategy is important.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

AUGUST 24, 2010

Should companies block Facebook, Twitter etc in the workplace? How Brands Respond to Facebook Attacks (Bryan Person). What internal policies do companies need to reduce risk when implementing social media? Do companies have a right to censor employees’ online activities when not at work? Who’s Following Me?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Twitter is following closely behind. Periscope, which is beginning to gain traction as Twitter integrates it further, is the same.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

DECEMBER 26, 2010

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web by Brian Solis — read my review here. The other day I asked my Twitter friends what I should read in 2011. Influence: The Psychology Of Persuasion , by Robert Cialdini. The Templar Legacy by Steve Berry.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William sees Eqentia becoming a productivity tool for medium and large enterprises.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

SEPTEMBER 9, 2010

I worked closely with Google during my 5-ish years at Resolution Media, helping brands manage paid and organic search as well as serving on Google’s agency advisory council. What impact did these social media indicators have on brand awareness, preference, and sales? 5 main reasons: 1. It’s a company I know intimately.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 16, 2011

In my opinion, brands make a mistake when they consider social media as purely conversion-driven tools. Social media provides numerous potential benefits besides end-of-funnel conversion, including: Long-term brand-building. Social media objectives vary. Top-of-mind awareness. Improved customer service and retention. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

FEBRUARY 14, 2011

Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Twitter has benefited immensely from a thriving developer ecosystem. You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

APRIL 26, 2011

Why does content have to be purely either “news, offers and the occasional contest&# or “developing a brand’s purpose&# ? The primary issue here is the false dichotomies that are put forward. Why does everything have to be black and white? Can’t it be a blend, with some variety? Shades of grey.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. That way you can foster and continue to engage your community over the long-term, with the benefit of increased loyalty, further conversions and improved perceptions of your brand. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

JANUARY 21, 2021

Brands need to build trust into their digital communications. Research shows that brand safety, values and purpose matter more as buying factors than ever before. from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way.

Privacy 397

Privacy Eventful Compete Report 397