Waxing UnLyrical

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Fast Retailing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. SMS Marketing: a Grossly Underrated Marketing Tactic.

SMS 105
article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Holistic media and commerce.

Content 253
article thumbnail

Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective. However, a fashion or retail company has to be on there because their audience is active and present on the network.

article thumbnail

Professional Bragging Tips

Waxing UnLyrical

I started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. JK Allen wrote a post about self-promotion from the personal branding sense. So now I couldn’t bear to let that compliment go un-seconded. “Oh, Not until someone asks you.

Tips 192
article thumbnail

Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

Costa is a major high street coffee retailer (and I should add that I love their coffee). Sanjiva Persad is a London-based social media marketer and copywriter who specialises in helping small businesses build their brand online. It made me think about the largest company in the UK without a Twitter account.

Twitter 197