Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation
The Realtime Report
SEPTEMBER 4, 2012
Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. This was followed by the risk of confidential information being released, cited by 32%; legal, regulatory or compliance regulations, cited by 30%; and brand hijacking or identity theft, cited by 25%.
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