Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Atlassian 118

Atlassian Strategy B2B Apple 118

Harp Interactive

DECEMBER 1, 2009

If you have a website that depends on traffic from search engines then your reputation is vulnerable to external forces. Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate.

Reputation 249

Reputation Directory Press Release Real Estate 249

Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. YouTube: Create product demos and self-service tutorial videos.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 13, 2023

Also, this type of recruiting includes employer branding and influencer marketing. Promoting the company’s brand Studies have shown that approximately 62% of candidates research each company’s reputation through social media before applying for a job. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

MARCH 24, 2023

Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Social mentions are posts that reference your brands either by tagging you in captions or just mentioning you in their post. Almost nobody! Let’s see why!

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Brand loyalists. Not clued in just yet?

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UGC Content HootSuite Authentication 145

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 98

Features Social Media Curation Geotagging 98

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

MARCH 17, 2020

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment.

Features 97

Features Brands Library Team 97

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

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Platform Social Media Tumblr Reddit 114

Keyhole.co

DECEMBER 22, 2022

Apart from brilliant commercials, they have also developed a reputation for being one of the most iconic and influential brands in the world. They know how to use their products, customers, and reputation to communicate with their audience without appearing pushy or salesy. million YouTube: 1.71 million Reddit: 568k.

Social Media 59

Social Media Strategy Collaboration Analysis 59

Keyhole.co

MAY 31, 2023

If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. Let’s say you’re a clothing brand that sells trendy clothes for the trendy GenZ. You want to see how you’re doing on social media compared to other clothing brands that target the same audience.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging? Not a good look.

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Reddit Tumblr YouTube Review 98

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. Positive sentiment doubled. #1 200,000 YouTube views in one week. We categorized these messages based on sentiment (i.e.

Banking 218

Banking Sentiment Campaign Team 218

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Others aren’t far behind, with both Youtube and TikTok exploring “shop now” buttons. Brands can drive interest through shoppable posts and Stories that link directly to in-app product pages. The Tiny Tassel.

Retail 136

Retail Instagram Buy Social Media 136

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. However, that is not the only reason manufacturing brands should adopt digital marketing. Your brand is well known and respected. Events, industry magazines, and a good reputation have been your marketing strategy for years.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. In this guide, we’ll highlight how B2B brands can use social listening to build a better business and how to get started ASAP. Some B2B brands might see social media as a black hole when it comes to ROI. Think about it. Harsh, but we get it. The takeaway?

B2B 102

B2B How To Sentiment Reddit 102

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Others aren’t far behind, with both YouTube and TikTok exploring “shop now” buttons. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery.

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Examples Tips Patterns Instagram 129

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. That can help avoid a brand reputation nightmare, and even build trust. That’s why when it comes to trends, brands must favor relevance over reach.

Marketing 140

Marketing Class Skills Trends 140

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Reputation 112

Reputation Brands Guidelines Advertising 112

Twist Image

MARCH 29, 2011

The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. The sheer volume of regular people reviewing and critiquing brands is the other reason why a cohesive software package may be needed. It's big business and these services are pulling in the big bucks.

Radian6 102

Radian6 Findability RSS Sentiment 102

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate. Reputation Management. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

Social Media 97

Social Media Brands HootSuite Policies 97

Sprout Social

JANUARY 11, 2023

Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place. While the ingredients for each dashboard might be different, the core component is visualized metrics that help explain why your brand did or didn’t meet a goal. Example: sentiment). Example: one month).

Template 123

Template Templates Social Media Brands 123

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Competitors One proven way to build brand awareness on LinkedIn is by actively tracking your competitors.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Competitors One proven way to build brand awareness on LinkedIn is by actively tracking your competitors.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

MARCH 23, 2023

Social mentions indicate how your target audience perceives you as a brand. Brands should keep track of social mentions because it enables them to monitor their online reputation, gain customer insights, and identify situations that require their immediate attention. Moreover, social mentions give away a handful of insights.

Twitter 52

Twitter Education Analytics Hashtag 52

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Management of brand reputation Your brand’s most valuable asset is its reputation.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 142

Brand Monitoring Tools Brands HootSuite 142

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269