Proactive Report

MAY 1, 2010

Almost everyday I meet someone who asks me, “How do I keep up with the new ideas in social media?&# The other question I get very often is, “How do I figure out how a new idea relates to my work in PR?&#. Three Use Cases for Social CRM. Twitter: More a News Medium Than Social Network.

Social Media 74

Social Media Social CRM Social Networking Analysis 74

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. That's what I mean when I say uni-directional social media. It’s no contest. link] Samuel Fagan Great post.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? good question!] good question!]

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# I’ll be talking about brand community strategy and how to activate your audience.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

AUGUST 16, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. What I found most interesting is the continued shift in the perception of the Apple brand. Also, $0.30 Thats convenience!

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 6, 2010

Yep, let's get the bigger picture people!

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. After answering four or five questions, I was placed on hold 22 minutes or so before reaching a live agent. Listen here ). Oh… the thick irony.

CSR 129

CSR Airlines Loyalty Hashtag 129

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. After answering four or five questions, I was placed on hold 22 minutes or so before reaching a live agent. Listen here ). Oh… the thick irony.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MAY 18, 2011

I get creeped out when a brand on Twitter replies quickly to a comment I just made. It may seem inconsistent and fickle, but we don’t always like a fast response to a brand mention on Twitter. This effect is even worse on social networks. Let’s say I @ a Twitter friend in response to a question. It’s true.

Twitter 124

Twitter Price Travel Buy 124

Convince & Convert

JULY 27, 2010

Second, this circumstance raises an important question: Are You Growing Your Voices? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] Terry Are You Growing Enough Voices?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. population).

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. But the problem with email and social media is that too many people are positioning it as an either/or scenario. Ethan [link] udeme RE: The 'then what' question.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Convince & Convert

JULY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Community building 117

Community building Social CRM Consultant Posterous 117

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females.

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

JUNE 29, 2010

link] jaybaer No question. link] Weintraub Adv RT @jaybaer: Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Teresa Basich Absolutely stellar review of @cshirky's new book "Cognitive Surplus" by @jaybaer: [link] [link] David Weedmark Great stuff Jay! Bravo, Clay.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. Great question. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Strategy Consultant ROI 117

Mindjumpers

JANUARY 22, 2013

Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. And that is worth its weight in gold.”

Social CRM 217

Social CRM Brands Social Media Twitter 217

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 5, 2010

Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. The big question is about the search box- does it require that prominent a placement?

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. How Much Friendship Do We Need? If Facebook can address those issues satisfactory it would be great.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

FEBRUARY 19, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. This, I'll try.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 154

Social Media Strategy Social CRM Consultant 154

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

AUGUST 19, 2010

The brand relationship starts to look like a friendship and not a transaction. Ironically though its the reciprocity thing that creates the basis for a brand relationship these days. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Awesome post!!

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. This is particularly important when managing branded client materials.

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 4, 2010

One question for you though — are these categories mutually exclusive? I'd love to see a follow-up post that asked some pointed questions to help people like us focus our blogging efforts. effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media.

Metrics 132

Metrics Strategy How To Tourism 132