Adam Sherk

JANUARY 25, 2012

Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group. .” billion pageviews in December), an impressive feat.

Digg 149

Digg Reddit Survey Publishing 149

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. When you publish your online newspaper or magazine in other countries you need to be aware of cultural differences.

Publishing 124

Publishing Tips Syndication Resources 124

Adam Sherk

AUGUST 14, 2012

As Pinterest continues to grow in popularity and usage it is becoming not only an important source of traffic and engagement for publishers but also a good source of links. For reasons of client confidentially I am not able to reveal the specific sites but they are all well-known brands from major publishers.

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

FEBRUARY 14, 2012

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. Does Google Want Brands in Your Social Circle?

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

AUGUST 11, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. It was beautiful, but don’t make it more than it is.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

NOVEMBER 20, 2014

But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. Hopefully this will help others to avoid a similar fate.

Sites 278

Sites Google Syndication Template 278

Adam Sherk

APRIL 3, 2013

Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. Done well it can be a good fit for both publishers and advertisers, and dare I say even add value for users. How do publishers ensure that sponsored content complies with Google’s guidelines?

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

JANUARY 23, 2013

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. For confidentially reasons I am not able to reveal the specific titles, but they are all well-known brands from major publishers.

StumbleUpon 172

StumbleUpon Sites Content Survey 172

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. For publishers there is promise, however it’s too soon to say if the pros will outweigh cons such as giving up some control and/or technical complications. Site Speed.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

AUGUST 22, 2011

Google’s expanded sitelinks give sites greater exposure for branded searches and the ability to dominate the page one results above the fold. User reactions have been mixed so far (some find them overwhelming or borderline obnoxious) but Google is touting the user benefits and the expanded sitelinks appear to be here to stay.

Google 215

Google URL Sites Issues 215

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. Will it work with local news? NBC is trying to find out. In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

MAY 30, 2012

While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Pinterest: Great Opportunity for Lifestyle Publishers and Brands. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations.

Team 148

Team News Digg Fashion 148

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113

News List Google Embedding 113

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Or search specific domains, brands and topics for more extensive research. The basic functions are free. Most are fairly inexpensive. Fresh Web Explorer.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

OCTOBER 18, 2011

I hadn’t published this previously because there already a number of other good resources out there. Todd Defren published a useful checklist back in 2008 and Lee Odden, probably the strongest advocate, has written multiple posts such as Essential Press Release Optimization Tips. Press Release Optimization Checklist. Keyword Planning.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

JULY 10, 2012

So for any type of site it is worth experimenting with Google+ promotion and engagement (see 8 Social Media Questions Publishers Should Be Asking Themselves ). I am not able to reveal the exact sites due to client confidentially but they are all well-known, established brands. Here are a few more examples. Women’s Site.

Google 119

Google Fashion Sites Report 119

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 3, 2013

Whenever I do a presentation on Google+ for publishers I mention that quite a few news and content brands are among the most followed pages. 29% of the top 500 pages is a pretty good showing, and a wide range of content brands, areas of coverage and audience demographics are covered.

News 161

News Sites Google Content 161

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. So, to all those publishers out there who built their businesses on news.

News 121

News Press Release Survey SEO 121

Adam Sherk

FEBRUARY 17, 2010

Does Google Want Brands in Your Social Circle? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

MAY 1, 2012

When it comes to SEO publishers need to understand and effectively communicate progress and success. In this post I’d like to highlight some of the key metrics for publishers to focus on. Conversions – this comes into play much more in fields like e-commerce SEO, but publishers have desired conversions too.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk JVC Facebook Page Sweepstakes a Big Success. UPDATE: I contacted Dennis Yu , who gave me this information: Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did. But Does it Violate Facebook Guidelines?

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

JULY 15, 2013

Joanna Lord – Joanna seems genuinely passionate about building customer loyalty, transparency and some of the specific marketing efforts that big brands have undertaken. Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO.

SEO 148

SEO Tips Startup Compete 148

Adam Sherk

FEBRUARY 27, 2013

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. I keep coming across things like the Simply Measured study showing that 59% of top brands are now active on Instagram and the news that Instagram has surpassed 100 million active users.

Activities 194

Activities News Instagram Brands 194

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? Related posts: Does Google Want Brands in Your Social Circle? But Social Search has a better chance of making it, so it’s a good idea to start developing a strategy for it now.

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? In looking at these figures it is important to note that sites with larger audiences have greater opportunities for engagement, so bigger brands are likely to have larger numbers.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

MARCH 30, 2011

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent.

Publishing 131

Publishing Social Media Aggregator ROI 131

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day. tweets per day.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

Google 129

Google Brands Google Reader Digg 129

Adam Sherk

FEBRUARY 2, 2011

The Huffington Post is a strong enough domain and brand to overcome the SEO and usability issues, but not every site is. In the second post above the tags take up almost as much space as the actual editorial content. At best that’s a distraction; at worst it looks spammy. So my advice: take it easy on those blog tags.

Sports 118

Sports SEO News Issues 118

Adam Sherk

APRIL 3, 2012

It is well established that Pinterest offers great opportunities for lifestyle publishers but how well is it paying off in actual site traffic? I am not at liberty to share the specific sites due to confidentiality requirements but they are all well-known brands. See Publisher Survey: Reddit Traffic Way Up, Digg Way Down ).

Sites 157

Sites Digg Reddit Fashion 157