Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform decisions should align with goals and trends both within your organization and industry-wide.

Platform 271

Platform Social Media Influencer Trends 271

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Social Media Strategies Summit

APRIL 11, 2024

Recommit to Follower Interaction Social media can be an incredible platform for any business. However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship.

Social Media 225

Social Media Tips Marketing UGC 225

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. Speed and agility are necessary to make the most of your social media interaction platform.

Platform 91

Platform Engagement Loyalty API 91

Social Media Strategies Summit

SEPTEMBER 26, 2023

However, the harsh truth is that creating winning social media content for your brand can be challenging. So, if your marketing goals include optimizing your brand’s social media presence, here are the seven crucial considerations you have to make to produce winning content guaranteed to wow your potential customers.

Social Media 130

Social Media Brands Content UGC 130

Mindjumpers

SEPTEMBER 17, 2012

The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Interesting is that for next year, 66% of survey respondents are planning to invest in increasing presence across all social media platforms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Mindjumpers

JANUARY 11, 2012

The It compares the state of social media in 2011 and expectations from 2012, based on this survey. The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. According to the survey, it is quite obvious that all social platforms will grow in 2012. Monitoring.

Survey 250

Survey Report Social Media ROI 250

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Quintly

AUGUST 26, 2022

YouTube influencer marketing is a powerful way to reach new audiences and build brand loyalty. It is increasingly becoming the platform of choice for both Millennial and Gen Z consumers, with recent surveys indicating that teens watch YouTube more often than they watch cable television.

YouTube 104

YouTube Influencer Brands Loyalty 104

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 118

Brands Avatar How To Privacy 118

Hootsuite

OCTOBER 27, 2022

The Future of Customer Experience Survey by PwC shows customers are looking for speed, convenience, and friendliness when shopping. The survey also found: 73% of customers consider experience an important part of their buying decision. 1 in 3 customers (32%) will leave a brand forever with one bad customer service experience.

Conversation 98

Conversation Brands FAQ Survey 98

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brands Survey Apparel 143

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. billion this year, up from 4.59 billion in 2022.

Social Media 91

Social Media Brands Statistics Comparison 91

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening? What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Mindjumpers

OCTOBER 27, 2014

Users can post relatively personal stuff to share with friends, but also they can follow and interact closely with their favorite stars, opinion leaders, brands and organizations. To put (or replicate, to some extent) all functions into one platform/ product seems to be a symbolic Chinese character, the more the merrier.

Platform 251

Platform Social Media Overview Social Networking 251

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. We are seeing platforms like TikTok lean into accessible commerce and thrive. Retailers go all-in on Instagram and TikTok.

Social Media 113

Social Media Strategy Exercises Retail 113

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data.

Social Media 145

Social Media Hubspot Statistics Survey 145

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145

Reddit Research Loyalty Survey 145

The Realtime Report

APRIL 24, 2024

While the main event itself is undoubtedly important, the key to turning one-time attendees into loyal, lifelong fans of your brand lies in the critical post-event follow up phase. To truly maximize the lifetime value of your attendees, make an ongoing effort to keep them engaged with your brand in between events too.

Eventful 91

Eventful Survey Loyalty Authentication 91

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 257

Research Report Social Media CPM 257

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Brands 120

Brands Survey Microsoft Issues 120

Likeable

JUNE 23, 2021

Platform preference and reason for use is bound to shift between these groups. So, we did our own due diligence through surveys and research to create a breakdown of which social platforms are most used by each generation and why. . One of our surveyees said, “My most used social media platform is definitely Instagram.

Platform 66

Platform Statistics Survey Instagram 66

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Influencer marketing has grown beyond getting a viral moment.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

NOVEMBER 30, 2020

Users spend, on average, 28 minutes on the platform. And this is the potential that ecommerce brands are capitalizing on. businesses will be on the platform by the end of the year. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. An estimated 75.3%

Products 163

Products Instagram Brands How To 163

Bill Hartzer

OCTOBER 4, 2023

However, the challenge lies in extracting data from every Demand Side Platform (DSP) and network, which can restrict the volume of data points you can gather about an individual, offering only a vague understanding of their true persona and personality.”

Sample 165

Sample Samples Survey ROI 165

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. It is essential to invest in building brand advocates to get new supporters. However, customer loyalty is stronger when someone supports a brand without incentives. In this article, you will see: What is a brand advocate?

Company 130

Company Brands UGC Reputation 130

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Advantages for Brand on YouTube.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 114

Examples Brands Facebook Retail 114

Hootsuite

SEPTEMBER 23, 2022

Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must. While there’s a large audience, not every platform will have the same impact on your business. The various Meta platforms have an incredibly large and diverse audience for businesses to reach. Meta for Business. Instagram: 1.4

Platform 97

Platform How To Statistics Instagram 97

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 136

Engagement Brands Review Influencer 136

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 127

Examples Influencer Campaign Marketing 127