Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

JANUARY 11, 2011

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Proactive Report

SEPTEMBER 30, 2010

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis.

Sysomos 87

Sysomos Social Media Netvibes Tips 87

Convince & Convert

MAY 20, 2012

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. Up to recently my mission was to do this through social media. The ROI of Social Media.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Attribute/drive creative social PR campaigns. Leveraging real-time data during a crisis.

Data 230

Data Sysomos Sentiment Analytics 230

Webbiquity SMM

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. However, like everything else, there are horror stories that haunt digital marketing too.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 155

Social Media Radian6 Strategy SM2 155

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. The Social Media Monitoring Lighthouse. Social Analytics. Summary of Social Media Monitoring Tools.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. A lot of those changes have to do with Social Media, but not all of them. Prior to Social Media, we still had people connecting and sharing ideas (online and otherwise). Brands love their corporate Facebook pages. You are doing it wrong.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Writtent Blog

JANUARY 10, 2014

About two-thirds of marketers say their company blog is “critical” or “important” to their business. million people blog on blogging sites and 12 million people blog via social networks ( Barnraisersllc ). 23 % of Internet time is spent on blogs and social networks ( Barnraisersllc ). Sysomos ).

Sysomos 104

Sysomos Blogosphere B2B Social Networking 104

Convince & Convert

APRIL 3, 2013

Social Media Controversies Addressed, Fresh Each Week. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes “catch fire” in social media and become a meme. Social Media’s Weak Ties. Are Social Causes a One Click Pony?

Avatar 127

Avatar Sysomos Meme Curation 127

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social media is actually even bigger than that, though.

Tools 170

Tools Social Media Netvibes Lithium 170

Writtent Blog

APRIL 25, 2013

Tweet (Source: Sysomos ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. 8) 23% of total Internet usage time is devoted to social networks or blogs. Tweet (Source: Dream Systems Media ). 11) 37% of marketers say blogs are the most valuable type of content marketing.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Convince & Convert

JANUARY 9, 2012

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Twist Image

OCTOBER 2, 2015

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. The challenge is in defining your own hustle, and to not base it off of what others say, think or do on social media. digital marketing agency.

Sysomos 40

Sysomos Communities Sentiment Instagram 40

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? From increased brand awareness to thought leadership to positive SEO, the reasons to blog are nearly endless. Organic search yields some of the most qualified leads of any form of marketing. We’ve highlighted 25 of our favorites below: 1.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Adam Sherk

AUGUST 7, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

Sites 105

Sites News Strategy Twitter 105

Proactive Report

JUNE 24, 2010

We know by now that we have to listen before we jump into social media. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. There are many monitoring tools on the market now. Sysomos Read the review by Dave Fleet. ViralHeat Read a review.

Filtrbox 68

Filtrbox Tools Jive Netvibes 68

Proactive Report

JULY 14, 2010

I liked Srinivas Kandikonda’s article in Technology News about the need for a social media strategy and although he is writing about media organizations, the lessons apply equally to any business today. A comprehensive social media strategy enables customers, as well as employees, to interact with each other using Web 2.0

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Danny WhatMough

MARCH 14, 2011

I’m seeing an increasing amount of noise at the moment discussing the extent to which brands should have a presence on Facebook. Brands flocking to Facebook. Increasingly it seems brands are flocking to Facebook and, for me, the reasons are fairly obvious; it’s where the audience is! I’d suggest the latter.

Platform 65

Platform Sysomos Facebook Film 65

Convince & Convert

DECEMBER 28, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision.

Badge 60

Badge Hosting Sysomos eBook 60

Convince & Convert

FEBRUARY 3, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision.

How To 60

How To Badge Hosting Sysomos 60

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? Can social media ROI really be measured?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 1, 2016

million subscribers on YouTube all while seeking to expand your fan and media base can seem impossible… especially when your community gains strength and joy from user-driven initiatives that lie outside the realm of your control while still directly impacting your brand. What’s your one tip for becoming a social pro?

Sysomos 60

Sysomos Social Media Tumblr YouTube 60

Waxing UnLyrical

JANUARY 26, 2011

January 26th, 2011 Tweet What’s the buzz, tell me what’s happening Yesterday’s social media storm-in-the-making (or so it seems to me) was about the fact that Facebook can now turn your “likes&# into ads. This could backfire on marketers. When you “like&# a page; 2.

Class 268

Class Facebook Privacy Public Domain 268

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. This real-time social search engine is an endless oasis of content ideas.”

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

DECEMBER 17, 2014

Get all JayToday episodes at [link] (watch video to see amazing quilt at my Mom’s house) When you’re doing content marketing, you need to worry about capturing the content first, and the format for that content second. Research from Content Marketing Institute and MarketingProfs consistently shows this to be true.

Content 141

Content B2B Sysomos Engineering 141

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. Time is proving that no matter how much social media changes, the core rules of engagement remain the same.

Influencer 122

Influencer Ustream Authentication Social CRM 122