Direct Marketing Observations

FEBRUARY 9, 2010

Big media brands dominated the Web. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain. The statistics go on and on.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MARCH 21, 2013

Now I’m pulling this next blurb from Vivaldi Partners via wikipedia but pay attention to it: Vivaldi Partners defined social currency as the extent to which people share the brand or information about the brand as part of their everyday social lives at work or at home.

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

OCTOBER 28, 2010

It’s easy to compare your brand to another unrealistically. Take solace though in this- Some of the best companies fail and will fail at social media, and even more-so, some of the biggest and best brands as well will do nothing with social media out of that fear of failing or notion that social media doesn’t work.

Social Media 189

Social Media Consultant SEO Training 189

Direct Marketing Observations

FEBRUARY 19, 2010

He felt rushed by the experience, felt like there was a lack of personalization and their representative didn’t really grasp the intricacies of SEO, social media or even their brand.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

MAY 13, 2022

Brands finally get it in 2022 that the key to great social media engagement is telling real stories. The value of how “to do” social “right” for brands and businesses becomes non-negotiable in 2022. Everyone is a creator even if they are not creative and thus teaching a man to fish has never been more attainable. It’s a natural fit.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I’ve often said that the majority of people that follow brands on Facebook do it not because they are supposed brand champions but purely because they are hoping to get something out of the engagement.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

SEPTEMBER 14, 2011

There is creating search programs just for branding purposes. There is SEO, both on-page and off page for main sites and micro-sites. For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

AUGUST 13, 2010

Brand or otherwise, I do. It’s marketing and PR. Tags: SEO/SEM social media marc meyer outsourcing social media. Some admit it like Guy Kawasaki and still others… You’d never know the difference. Do you care about who you “think&# you are talking to? In their eyes it is.

Social Media 180

Social Media Aggregator Activities Fashion 180

Direct Marketing Observations

FEBRUARY 3, 2012

A desire to be seen or heard-self promotion/branding. When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? Something in the post moves us. The desire to be a jerk-Happens a lot more than you think.

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

SEPTEMBER 15, 2010

The customer can be your brand champion or your arch enemy. Tags: SEO/SEM naples florida restaurants salad creations. What are the lessons here? The customer will always right. The customer has a voice it never had before. The customer has the tools to make or break a company. A bad customer experience can go viral.

Influencer 171

Influencer How To Construction SEO 171

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. Tags: SEO/SEM. I’m not going to get into the depths of all things social media monitoring because that would take all day. So let’s focus a minute. Yeah, now you’re tracking buzzzz, but what does it all mean? Follow along using #sm47 or simply go to our LIV.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

DECEMBER 16, 2016

Trust issues were a common thing on some of my pages when it came to privacy, the customer and brands. Where does social fit in a brands mobile strategy? I wrote a lot about customer focus and for good reason, a lot of the data coming out, basically says, either focus on the customer NOW or you’re gonna lose them. Insensitivity.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 12, 2012

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. Twylah allows users to create a branded page for their Twitter stream. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Slideshare is a home for sharing presentations and white papers online.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social is here to stay. Yea I know, understatement of the year right? Social is enhancing personalized interactions.

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

OCTOBER 5, 2011

On the one hand I will tell a company that they are missing the boat because they are neither a social brand or a social business. I got a standing ovation for that one. I didn’t get a standing O from my daughter however. Why the flip-flop? You’re going to roll your eyes when you read this next line, but hear me out.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

DECEMBER 3, 2010

Gaming the System: How Marketers Rig the Social Media Machine. 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing. 24) I absolutely loved this post from April, but I’m partial because of my SEO background.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

SEPTEMBER 20, 2011

B) Typing in a specific brand into Google. B) Typing in a brand name lends itself to resellers bombarding you with “their” deal. At the least, when has doing research on a brand lent itself to a highly ranked result of a brand reporting that it’s product sucks? See the challenge foe the brand?

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

MARCH 12, 2010

Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are. I was taught well. Convert PSD’s to WordPress with Divine, though I have yet to play around with it.

Sites 182

Sites Social CRM Social Media Proposal 182