Pinterest is perfect for businesses with small marketing budgets, and you can improve SEO and drive traffic by optimizing your images. Infographics Pinterest Social Media SEOThe image-based social media site is an online bulletin board that lets you collect and share images by “pinning” them to virtual boards. It has been one of the fastest-growing consumer Web properties — [.]. MORE >>

No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. And, there are a couple of surprise SEO apps here you’ve likely never heard of. Get Started Using SEO Quake SEO Extension. Rated 4 out of 5 stars by users, SEO Quake was developed for webmasters, SEO professionals, SMO professionals and anyone who uses the Internet in their promotional campaigns. Track Your SEO Strategies Using Raven Tools. Go Pro With SEO for Firefox. Rated 4.6 Ranked 4.2 MORE >>

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. With this in mind, the first two things you want to evaluate in a potential SEO partner are: Methodology. Are they are using today’s SEO best practices or yesterday’s? Getting a Handle on SEO Methodology. The first thing to do on is ask if the SEO has a methodology. Results. MORE >>

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.]. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing MORE >>

Having a blog for your business is great, but if you’re not integrating SEO into it, you’re just wasting time and energy. While a blog can provide a great outlet for information, news and other updates, they are, most importantly, an SEO-building tool. Not SEO savvy? Then, as your SEO begins to pick up, you can add more and more. Images help your SEO efforts in two primary ways. Integrate keywords into alt text, captions and titles for any images you include, and these will help give your on-page SEO a definite boost. How do you track your SEO efforts? MORE >>