Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. SMS, really?
Techipedia: Tamar Weinberg
DECEMBER 18, 2012
Other challenges, like ensuring lead generation and a good ROI are more difficult to achieve, but not insurmountable. One that tracks ROI in today’s complicated media environment while also producing results? Together, the ads and the response tool establish a strong image in your market segment. respondents had a 75.4%
Techipedia: Tamar Weinberg
MARCH 20, 2012
Is your brand and site optimized? Positive ROI is simple on the surface. If we spent $1 and made $2 in revenue, we’ve achieved positive ROI, right? Do you have a dedicated team member to serve as an industry expert to the marketing team? Or are you into them already? Meet Sally. Do you know what defines success ?
Techipedia: Tamar Weinberg
MARCH 12, 2015
As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole.
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Social media has instigated a leveling effect on marketing. Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. Social marketing is conversational marketing in large part.
Techipedia: Tamar Weinberg
JULY 21, 2009
link] People are talking about your business, service or brand. If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.
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