Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 115

Brands How To Authentication Collaboration 115

Social Media Strategies Summit

JANUARY 2, 2020

For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. View this post on Instagram.

Campaign 134

Campaign Retail Loyalty Marketing 134

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. For her upcoming tour, Taylor Swift is playing 52 shows.

Social Media 92

Social Media Brands Meme Real Estate 92

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. How Your Social Media Marketing Can Adapt. Amazon Prime Day.

Retail 177

Retail Upcoming Buy Social Media 177

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Also, if you have stepped foot into retailers like Costco and Sam’s Club, the holiday decorations are in full swing.

Social Media 161

Social Media Strategy Marketing Retail 161

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands.

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Examples Facebook B2B Instant Messaging 246

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. And 23% of users follow companies and brands they purchase from on social media.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Strategies Summit

OCTOBER 3, 2019

It’s still early days for this social platform, but brands should be paying attention. In the past year, TikTok has tested and launched advertising options including in-feed native video ads, brand takeovers, hashtag challenges, and more. If Generation Z is a target demographic for your brand, the time to embrace TikTok has come.

Brands 114

Brands Meme Hashtag Campaign 114

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Ignite Social Media

MAY 23, 2016

Could this work for my brand? We’re here to tell you that 1) everything will be okay, and 2) these new ways for brands to use social media are here to add value to your pages and your brand, so while they may seem out of reach at first, don’t be too hesitant to embrace them. Celebrating a brand milestone, holiday, or community.

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Features Social Media Brands Retail 112

Hootsuite

NOVEMBER 8, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Increase brand awareness.

Video 91

Video Brands Hosting Template 91

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. The same rings true in B2B marketing.

B2B 101

B2B Marketing Metrics Survey 101

Likeable

DECEMBER 4, 2018

Most of all, we saw brands embrace new and creative ways to stand out online, add value, and engage with consumers. In no particular order, here’s our roundup of top branded content from 2018. Want branded content inspiration in your inbox every week? New York Public Library. E-book or Instagram Story? The Book of Mormon.

Brands 63

Brands Content Library Film 63

Pixlee

OCTOBER 15, 2020

Two of the most important days for any brand are quickly approaching – Black Friday and Cyber Monday (BFCM). To get the most out of this shopping holiday, you need to prepare your brand. To that end, here are a few tips you can use to properly prepare your brand and get the most out of BFCM this year. Get Started Early.

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UGC Brands Upcoming How To 60

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. Van Ness’ fan base includes 4.8

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Campaign Meme Instagram Social Media 165

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

UGC 52

UGC Widget Retail Discount 52

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Ignite Social Media

JULY 19, 2016

Here are some proven and upcoming formats that are expected to bring great results for retailers. You can also select one of nine call-to-action buttons to appear on each carousel card, with many retailer-friendly options such as, Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, and Watch More.

Social Media 60

Social Media Brands Retail Mobile 60

Sprout Social

FEBRUARY 8, 2024

The majority are asking if hours will be adjusted during an upcoming bank holiday. For instance, a software company may require a more specialized support tier structure compared to that of a retail brand. Picture this: You log on for the day to see what customer inquiries came in overnight. Who are you prioritizing?

How To 108

How To FAQ Issues Software 108

Ignite Social Media

JULY 26, 2019

As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. First, let’s understand just how big of and opportunity Back-to-School really is and why your brand should be planning for it. $83 83 billion.

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Trends Social Media Retail Delicious 86

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing.

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Social Media SMS UGC Marketing 67

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! time of the whole year, especially if you work in retail or e-commerce. Take a moment and answer these questions: What is the idea or concept behind your holiday marketing campaign this year?

Campaign 89

Campaign Marketing How To Instagram 89

Writtent Blog

OCTOBER 15, 2013

If it isn’t an official marketing term, it definitely should be. By effectively targeting your marketing materials to upcoming holidays, you can capture the interest of consumers who are attuned to the season. The time to begin considering Halloween marketing is definitely now. Tell a Real-Life Horror Story.

Content 109

Content Marketing Upcoming Retail 109

Buffer Social

APRIL 16, 2017

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. While F8 is known as the “Facebook Developer Conference”, there are many insightful announcements and sessions for social media marketers.

Conference 106

Conference Facebook API Marketing 106

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

Sprout Social

JUNE 28, 2021

Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale.

Buy 110

Buy Trends Upcoming Retail 110

Hootsuite

SEPTEMBER 13, 2023

And follow our guide below to easily apply them to your brand’s Facebook Page. Save time and easily promote your brand with a professional design. The 10 Facebook Page templates available each have a slightly different mix of tabs, each designed to suit the needs of a specific type of business or brand.

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Template Templates Facebook Review 109

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Ad revenue continues to grow. And it’s uniquely business.

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LinkedIn Advertising URL Campaign 177

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. In gaming, Snapchat is looked at as a fad, where retail has embraced it. Brand discovery (“Discovery”).

Metrics 100

Metrics Marketing How To Engineering 100

Buffer Social

NOVEMBER 27, 2023

She had no clue where to start—she knew nothing about how to create a product or how to bring one to market, but she knew that her idea was one for the masses. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints.

Products 86

Products Pharmaceuticals Small Business Film 86

The Realtime Report

AUGUST 4, 2021

Even as life returns to normal in the United States, there’s no indication that shoppers will flock back to malls and retail stores during the upcoming holiday season simply for the experience. As marketers everywhere begin planning their 2021 holiday strategies, this platform must play a central role.

Compete 91

Compete Products Features Groups 91

Sprout Social

OCTOBER 28, 2021

From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. As a result, the capabilities vary.

Examples 117

Examples Module Buy MySpace 117

Sprout Social

JUNE 7, 2022

Your day-of presence will lay the groundwork for connecting with a brand new audience of investors post-IPO. Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market.

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Strategy How To Hashtag Team 116