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Top five: Women rule content marketing!

Sherrilynne Starkie

And, we see how women are leading the world of content marketing. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Top 5 Content Marketing Influencers and Experts are women. The post Top five: Women rule content marketing!

Content 170
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Port of Seattleā€™s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA).

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Has COVID-19 Killed Black Friday?

Ignite Social Media

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. How Your Social Media Marketing Can Adapt. Amazon Prime Day.

Retail 177
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitorā€™s approach through a marketing competitor analysis is critical to putting together or updating your brandā€™s marketing strategy. It is the key to your businessā€™s future success because when you look more closely into your competitorsā€™ marketing, you learn from their successes and mistakes.

Analysis 103
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 110
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? Itā€™s SMS marketingā€”one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 106
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Conversational marketing: What it means for your social media strategy

Sprout Social

Thereā€™s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Letā€™s dive into what conversational marketing is and how it will help your social media strategy evolve.