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Convince & Convert
JUNE 13, 2014
As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty.
Twist Image
APRIL 23, 2013
Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s not just about social media marketing, either.
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Convince & Convert
SEPTEMBER 1, 2015
Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).
Convince & Convert
FEBRUARY 15, 2013
Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.
Sprout Social
MARCH 8, 2019
If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What products are people digging?
Josh S Peters
SEPTEMBER 2, 2009
Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The ZizZazz incident The ZizZazz incident Written on September 2, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! How will that play into my loyalty to the brand?
Twist Image
MARCH 15, 2013
In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. Social media pushed this even further by forcing brands to engage with consumers - one-on-one - for the public to see, in a very human voice.
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