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The complete guide to online social listening

Sprout Social

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

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The Small Wins From Social Media

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Big brands are trying to make big moves in social media. There is an arm''s race - of sorts - for brands to reach a million fans (or more) on Facebook. Some of the more advanced brands are ditching the like in favor of sharing. It''s bigger than simply monitoring who is saying what about these brands.

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Robots And Makers And Drones. Oh My!

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It's on tumblr and it's called: We, Robots. It's not a blog like Six Pixels of Separation is a blog and I'm sure many people will think that I'm not using tumblr in the way that it was created. A marketers job is to somewhat rudimentary: to get consumers to buy, become loyal and evangelize a brand. brand evangelism.

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The Marketing Agency Of The Future

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In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. Social media pushed this even further by forcing brands to engage with consumers - one-on-one - for the public to see, in a very human voice.

Marketing 100
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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty.

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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This Customer-Inspired Kotex Campaign Takes on Taboo Topics

Convince & Convert

Sarah took to Tumblr to comment on the need for a dedicated Period Shop, resulting in a partnership with Kotex and its agencies (Organic, Mindshare, Geometry, and Marina Maher Communications) to bring the idea to life. Higher levels of engagement, advocacy, and ultimately, brand loyalty. highlight to tweet) The end result?