Keyhole.co

FEBRUARY 8, 2024

This is because brands are now prioritizing return on investment (ROI). Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? In other words, a “vanity metric” for one brand will be totally different from a vanity metric for another brand. Just because someone has seen your post doesn’t mean they care for your brand or products.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 129

Strategy Brands Hubspot Survey 129

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B.

B2B 62

B2B Metrics Social Media Social Media Management 62

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And your internal team can curate the articles directly in Sprout.

Buy 92

Buy Curation Statistics Survey 92

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Proactive Report

DECEMBER 2, 2013

His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Revenue retention by increasing affinity and loyalty of your current customers. Proving Value. PR Actions.

ROI 69

ROI Case Study Health Care Insurance 69

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! It’s getting to be rather annoying actually.

ROI 161

ROI Social Media Metrics Loyalty 161

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

SEPTEMBER 18, 2023

What is your current brand perception? There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy. And 26% agree that memorable brands take risks with their social content. How has AI impacted the market?

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples 102

Examples Template Templates How To 102

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. What is the goal of UX, anyway?

Tips 125

Tips Sentiment Marketing Real Estate 125

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. Instead of promoting its products, Amex has turned to influencers with relevant audiences to build FOMO and promote the lifestyle afforded by using the brand. The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Awareness or loyalty? There are a million questions you need to ask yourself as you determine what the most important goals are to your brand and your growth. What are their salaries?

Social Media 116

Social Media NGO ROI Research 116

Hootsuite

JULY 6, 2022

77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. A direct line to your consumers allows you to turn followers into brand advocates. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52

Mindjumpers

MAY 6, 2011

Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). Measurements.

Social Media 180

Social Media Loyalty Cost Reputation 180

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Analytics tools show you which of your social media goals are worth focusing on (and which aren’t), as well as provide the data you need to prove your ROI on Instagram. HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

Social Media Strategies Summit

SEPTEMBER 3, 2020

In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. With the limited amount of voice apps currently in existence now is the time to stake your claim for your brand when competition is low and the amount of real estate available is high.

Real Estate 155

Real Estate Marketing Skills Domain Name 155

Keyhole.co

APRIL 18, 2023

Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. Further, competitor analysis will help you understand your brand positioning. So what exactly is the sweet spot?

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

DECEMBER 16, 2019

Again, success on social media is totally different from brand-to-brand. With their branded hashtag (#AmplifyYourStyle), that’s exactly what they do. Shares are particularly valuable for brands looking to uncover new followers and customers. Social media measurement: 2 must-dos before you get started. The takeaway?

Social Media 99

Social Media How To Metrics Analytics 99

Pixlee

APRIL 18, 2017

Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity. Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Identify and Track KPIs.

Analytics 47

Analytics Data Strategy Marketing 47

Pixlee

APRIL 18, 2017

Social data can help marketers to identify high-performing content based on audience, trends on different platforms, and the effectiveness of a brand’s social media activity. Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Identify and Track KPIs.

Analytics 40

Analytics Data Strategy Marketing 40

Pixlee

NOVEMBER 10, 2016

When customers are satisfied with your business, social media makes it easy for them to share and recommend your brand. In fact, it offers a myriad of business benefits for your brand. By showing up in a follower’s updates feed on a regular basis, you’re participating in a powerful branding opportunity.

ROI 40

ROI Loyalty Metrics Engineering 40

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. Brand Awareness. Brand Awareness is the attention your brand gets—across all social media—during a reporting period , or a specific span of time that yields statistically relevant data. Let’s dive in. Awareness metrics. Indirect (e.g.,

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. By neglecting your brand, you’re letting your competitors overtake you.

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 109

HootSuite Brands Price Collaboration 109

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. And transactions alone don’t create memorable brands , boost loyalty, or drive long-term growth.

Questions 142

Questions Social Media Strategy Survey 142

Sprout Social

FEBRUARY 22, 2023

Social media isn’t just a digital billboard for your brand: It’s a portal to direct connection with your ideal customers and a pathway to powerful insights. Consumers tag and direct message brands to resolve their issues across platforms, and hope for swift, helpful and personalized responses in return.

Social Media 130

Social Media Trends Loyalty Data 130