Sprout Social

DECEMBER 5, 2023

“Who do consumers think runs brand accounts?” That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on.

Social Media 123

Social Media Survey Education Team 123

Buffer Social

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 97

Survey Marketing Social Media Management Badge 97

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Keeping track of tasks means keeping up with demands from your brand, client and the industry itself.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Oktopost

APRIL 27, 2024

Your teams may lose momentum and it’s up to us, the social media managers, to re-spark their enthusiasm. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding. We all know employee advocacy adoption is half the battle when running a program.

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Training Badge Team Groups 62

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. It’s difficult to remember a time before scouring LinkedIn was an essential step toward landing a new job. For example, both strive to boost brand awareness and drive site traffic.

Social Media 101

Social Media Strategy Team Review 101

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

APRIL 12, 2022

Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. PR teams must act quickly and strategically to maintain a positive relationship with their audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

Social Media 90

Social Media How To Skills Hubspot 90

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business.

B2B 118

B2B Facebook How To Campaign 118

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Social Media Strategies Summit

FEBRUARY 24, 2021

Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Buffer Social

APRIL 26, 2017

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% We have also recently started exploring Facebook ads to increase our brand reach and social engagement. Even for established brands, it can be a great option. Social media management – $10.

Social Media 111

Social Media Class Marketing Social Media Management 111

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok?

UGC 139

UGC Hashtag How To Meme 139

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community. Get Started.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community. Get Started.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Pam Moore

MARCH 17, 2017

You don’t know how to align social media to business goals and objectives your executives and key stakeholders care about. You know your organization is filled with employees who want to power up your brand and could be loyal brand advocates but you can’t get the support you need to empower them.

Social Media 167

Social Media Tips Training Buy 167

Oktopost

APRIL 18, 2022

A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. Let’s take a closer look at B2B marketing podcasts, learn why you should add one to your marketing plan, and survey the top ten best B2B marketing podcasts for 2022. Grow your brand’s audience. Image Source.

B2B 62

B2B Marketing Apple Hosting 62

Sprout Social

DECEMBER 9, 2020

With brands feeling empowered to take certain services in house, agencies are tasked with filling the skills gap, offering expertise and strategy to help their clients achieve their goals. . Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7%

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Proposal Price Project Education 103

Hootsuite

MARCH 23, 2023

An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. AI copywriting is the process of using natural language processing software combined with machine learning capabilities to generate content for blog posts, social media, emails, scripts, and much more. You are a human.

Tools 135

Tools HootSuite Price Template 135

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

OCTOBER 28, 2019

Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Note : Using social media analytics tools will make this process easier.

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Metrics Social Media CPM CPC 112

Kikolani

JANUARY 3, 2013

This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. What do you think?

Tools 151

Tools Digg Nielsen Klout 151

Proactive Report

MAY 3, 2015

So instead of stressing over how Facebook and other social platforms cut organic reach to our fans, remember that they’re still showing our content to the fans that show strong interest in our brand. Set up searches in Google, Twitter, LinkedIn and blogs using keywords and phrases your tribe would be interested in.

Discount 40

Discount Social Media Management Survey LinkedIn 40