Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? For example, in the sentence “Sprout Social, Inc.

Brands 85

Brands Sentiment Analysis Marketing 85

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

Examples 59

Examples Brands Sentiment Reputation 59

Buzz Marketing for Technology

NOVEMBER 17, 2010

Everyday I provide support on the social web to customers. For the last 18 months we have solved hundreds of issues both small and large for customers around the globe, some as quickly as 15min others as long as 24 hours. It’s a great double sided ROI story for Social Customer Support. Email this to a friend?

Brands 243

Brands Reputation ROI Case Study 243

Socialized

FEBRUARY 8, 2021

Negative chatter in social media leads to severe impact or damage on a brand or a person. It is crucial to understand how to manage one’s social media account and not get affected by it. on or about your social media platform. on or about your social media platform.

Social Media 130

Social Media Tips Reputation Social Media Management 130

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it.

Engagement 136

Engagement Brands Review Influencer 136

Convince & Convert

AUGUST 30, 2011

Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed. Mistakes happen. Robert Downey Jr.

Reputation 130

Reputation Issues Organization Company 130

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey?

Survey 93

Survey Brands Sentiment Template 93

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

Hootsuite

JUNE 29, 2023

Guidelines help you and your employer avoid behavior that can make you liable for licensing or legal issues. These guidelines differ from social media policies or social media style guides. A social media policy details how the company should be portrayed on social media platforms. Avoid ethical issues.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. All these add to your efforts toward brand engagement for an increase in market share and improved earnings. As marketers, this is an essential advantage.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

MAY 20, 2020

By completing them, employees can accidentally create social media security issues. The AARP issued a warning about these types of quizzes to make sure their demographic of older internet users are aware of the issue. Scam Alert: Social Media Quizzes. This is especially popular on Facebook.

Social Media 144

Social Media Tools Tips Policies 144

Sprout Social

FEBRUARY 6, 2023

But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 101

Features Social Media Curation Geotagging 101

Small Business Mavericks

FEBRUARY 3, 2012

It’s almost impossible to connect everything online at present, however, there is a lot that you could be doing that will make either (or both) your name and your brand more searchable, especially in Google. Claim your brand (or name) in the major social networks. Create a master feed of your contributions.

Brands 101

Brands Content Reputation Social Networking 101

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. Finally, measure site traffic to understand which social media channels deliver traffic to your website.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Social media has become the new gold standard of professionalism, as well as the stage where your employer brand can perform.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Hootsuite

MAY 21, 2020

Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Social media monitoring helps you track key social metrics like brand awareness and social share of voice.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Is your brand always seeking new ways to gain customer loyalty and retain customers?

Social Media 145

Social Media Strategy HootSuite FAQ 145

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Janet Fouts

SEPTEMBER 13, 2011

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. As luck would have it an issue developed with the cat and the volunteer had given them her email, so instead of contacting the shelter they contacted her. Not entirely anyway. When did we become so rude?

Social Media 189

Social Media Social Networking Reputation Issues 189

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

Reputation 125

Reputation Chemicals Issues Consultant 125

Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram has become every marketer’s favorite channel.

Instagram 59

Instagram Badge Authentication How To 59

Waxing UnLyrical

FEBRUARY 19, 2014

Not looking bad in public is the issue employers worry about most when it comes to their employees’ activities in social media. An organization’s reputation really depends on the quality of its products or services, the effectiveness of its marketing, what it’s like to work there, and how it does business with others.

Social Media 240

Social Media Privacy Training Policies 240

Rebekah Radice

MAY 16, 2017

That’s why I’ve put together a 4-step process to help you create a bio for every social network. This is All You Need to Write the BEST Social Media Bio. Before we jump into the formula to create a social media bio that sells, let’s first analyze what yours looks like across each social network.

Social Media 167

Social Media Privacy Real Estate Hashtag 167

Buzz Marketing for Technology

DECEMBER 8, 2010

Advocate Marketing comes into Focus – you know all those people we are delighting with great customer service using Twitter – well they have become a strong voice for our brand. Many firms are listening now for their brand (I know I spoke to 50 of them this year about this issue) but I don’t think they are ready for a crisis.

B2B 279

B2B Marketing Mobile CPM 279

Social Media Marketing

MAY 15, 2013

Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. In the UK, 56% of customers say they would never again do business with a brand when faced with a negative customer service experience.

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands now must accept the onus to obtain the proper consent from users. Image via BigStockPhoto.com.

UGC 60

UGC Content Syndication Social Networking 60

BeingOptimist

MAY 17, 2023

Targeted marketing increases the visibility, credibility, and quality of leads for a brand. Additionally, strategies enable businesses to use social media, content marketing, SEO, and email marketing to increase sales and revenue. Leverage Social Media: Social networking can increase earnings and audience size.

Strategy 75

Strategy Software Campaign Conversation 75

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. Nearly half of those companies received some sort of fallout on social media because of these incidents. Keep reading to learn how you can limit brand safety risk on social.

Reputation 116

Reputation Brands Guidelines Advertising 116

Sprout Social

SEPTEMBER 26, 2018

Between GDPR, social’s growing role in global politics and the importance of privacy, social networks have experienced significant and fundamental change. This makes things very interesting for a company like ours that sits squarely between these changes and the 25,000+ brands around the world that we serve.

Team 83

Team Class Notification Privacy 83

Sprout Social

NOVEMBER 11, 2021

Unfortunately, email brings the same problem: a different agent who doesn’t see your chat history, forcing you to explain your issue from the beginning. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Social commerce. Review management.

Social Media Management 121

Social Media Management Social Media Platform Review 121

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. 65% reported increased brand recognition. MasterCard.

Social Media 84

Social Media Guidelines Hashtag Training 84

Mindjumpers

SEPTEMBER 9, 2010

By communicating it, you are in fact interacting with your customers and other people in the social and online influence sphere of your brand. But of course social media policies also are drafted as guidelines for your employees. Besides, your employees use social media anyway, for personal reasons. So why not?

Policies 186

Policies Education Social Media Marketing 186