Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

Brands 286

Brands Meme Research Social Media 286

Hootsuite

OCTOBER 30, 2023

You can drag and drop content to fine-tune the timing of your cross-platform campaigns, and even see paid and organic social content side-by-side. Later Source: Later Later’s social media calendar tool allows you to schedule organic content for all the major platforms. It’s a well organized and easy to use tool.

Organization 98

Organization Social Media Tools HootSuite 98

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 125

Campaign Social Media Tools Hubspot 125

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165

Instagram Brands Collaboration Facebook 165

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

B2B 146

B2B Marketing Training Team 146

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Complaint management is the process of handling customer complaints within an organization. Brand loyalty A negative experience with your brand may deter some customers for good.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Who consumers are, where they are, what they’re talking about, how they feel about something—all of this information already lives on social. The Social Media Manager. The problem?

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

AUGUST 31, 2022

Here are 17 social media management tips to help you stay productive and organized: 1. Identify the best platforms for your brand. Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Create an authentic brand experience for your audience.

Social Media Management 103

Social Media Management Organization Products Social Media 103

Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.

Review 176

Review Brands Authentication Notification 176

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. What is organic social media? Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) your ‘organic reach’). your ‘organic reach’).

Organization 145

Organization Social Media Strategy How To 145

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 110

Brands How To Sentiment Metrics 110

Ignite Social Media

APRIL 13, 2022

The brands that get it, get it. This is a similar approach to consumer-first, but community-first is important to consider when building out a social media strategy that’s meant to fuel brand growth and build long-term relationships with customers. Mielle Organics. A post shared by Mielle Organics LLC (@mielleorganics).

Communities 135

Communities Instagram Brands Education 135

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. Start with the basic stuff: demographic information. For instance, imagine you’re the social media manager at an organic kombucha brand that predominantly sells to Gen Z and Millennial customers in New York. Sound familiar? Google Analytics can be an unlikely ally here.

Social Media 213

Social Media How To Survey Analytics 213

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Ignite Social Media

JULY 6, 2023

Most of these initial posts appear to be community-driven short-form content introducing the brand creatively to the platform. Of brands posting frequently, and because of the opportunity Threads has to “port over” Instagram followers, there is actually engagement on these posts. So What Should Your Brand Do?

Instagram 148

Instagram Brands Twitter Syndication 148

Buffer Social

JULY 27, 2022

👈 There’s a way to organically grow your reach, your engagement, and your traffic—all without spending a cent. Yet, 79 percent of brands ignore it. A Google Business Profile is the listing that appears when your search for a brand on Google. And yet, 79 percent of brands don’t publish consistently.

Organization 96

Organization Google Real Estate Review 96

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Or does relying on authentic and organic engagement have the most impact? How your small business combine paid and organic efforts on social media depends on your budget, audience, and goals for growth. Organic Social Works for Brand Building and Maintenance.

Small Business 133

Small Business Organization Social Media Authentication 133

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse.

Brands 118

Brands Avatar How To Privacy 118

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. Boost organic reach and engagement via paid. In short, yes.

Organization 104

Organization LinkedIn Strategy Social Media 104

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Before you start.

LinkedIn 166

LinkedIn Brands How To Training 166

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.

Analytics 154

Analytics Brands CPA Overview 154

agora pulse

MAY 8, 2019

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. The same principle applies to Facebook’s dying organic reach as well.

Organization 128

Organization How To Hubspot Feed 128

The Realtime Report

AUGUST 14, 2020

Blockchain: Bloggers, Influencers and Branding. Blockchain Impact on Bloggers And Brands. This information is utilized by brands so that they can set up the right campaigns. It proves to be very valuable both for the bloggers and for the brands. Influencer platforms or advertising organizations can be erased.

Blogger 113

Blogger Influencer Brands Applications 113

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 128

Review Brands How To Analysis 128

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 109

HootSuite Organization Strategy Metrics 109

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

Brands 226

Brands Conference Hosting Conversation 226

Koka Sexton

DECEMBER 25, 2022

Leaders are vital to the success of any organization, providing direction and guidance that allows teams to achieve their collective goals. By encouraging their team to reach its highest potential, leaders can create positive experiences that ultimately benefit the entire organization. What is Leadership?

Organization 69

Organization Team Collaboration Analysis 69

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation.

Conversation 96

Conversation Features Sentiment Tumblr 96

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry.

Industry 123

Industry Real Estate Social Media Sports 123

Social Media Strategies Summit

OCTOBER 14, 2021

Natalie Labuda , Senior Director of Marketing, Advertising & Social Media at E*TRADE, formerly worked on various brands and campaigns at PepsiCo. A lot of brands have navigated it well, but a lot have fallen on their face. You have to make sure it aligns with your brand values, your mission.”. What separates the two?

Authentication 222

Authentication Brands Team Issues 222

Mindjumpers

SEPTEMBER 5, 2012

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Protecting your brand and business. It never sleeps and it has no limitations. Reputation Management.

Policies 245

Policies Organization Social Media Reputation 245

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2 Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. This strategy uses customer care questions to inform content, and vice versa. Let’s dive in.

Strategy 123

Strategy Brands UGC Marketing 123

Convince & Convert

APRIL 12, 2024

Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. 55% of consumers discover brands for the first time on social media, according to Sprout Social. What’s yours?

ROI 135

ROI Team Social Media Metrics 135

Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. This sort of informational content is an easy win whenever you’re struggling with new ideas. But first, let’s start with a definition.

Examples 165

Examples Instagram Brands Transportation 165

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52