Mindjumpers

APRIL 11, 2012

Marketers need this intelligence to focus their efforts on the platforms and conversations that shape their industry and influence their customer’s views. The State of Social Media Marketing– Annual Survey Report. The white paper throws some light on the following: How to define social analytics as a discipline.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? Subscribe to Brand Authority Podcast in iTunes. It makes sense if you think about it. Source: Hubspot.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Convince & Convert

APRIL 2, 2014

A recent study from inPowered and Nielsen entitled The Role of Content in the Consumer Decision Making Process presented some intriguing findings about the differential effectiveness of Branded Content, User Reviews, and Expert Content. They were then exposed to various types of content, and the measures repeated.

Nielsen 160

Nielsen Content Sample Samples 160

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

Industry 74

Industry Meme Survey Authentication 74

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. There’s less outside influence on your decision. Influencer or celebrity endorsements. Endorsements from Celebrities & Influencers. Customer testimonials.

Conversation 111

Conversation How To Review Influencer 111

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Image source: [link]. PostBeyond.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Image source: [link]. PostBeyond.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. There are 210 DMAs covering the whole United States. Middle-Funnel: Consideration.

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Make sure you capture it either by using a tracking link provided by the brand, or one you can track yourself like Bitly.

Brands 32

Brands Metrics Blogger Survey 32

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Similar Posts: Socializing Your Brand [Infographic].

Study 272

Study Activities Social Media Nielsen 272

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

NOVEMBER 20, 2015

With new developments in the advertising space courtesy of ad blocking and women’s lifestyle bloggers going mainstream , sponsored content with bloggers has become an increasingly viable channel for brands to reach and engage with their target audiences. Brands of Every Industry Are seeking Out Top Lifestyle Bloggers.

Advertising 60

Advertising Data Collaboration Blogger 60

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. It is at this point that you as a blogger/influencer are less able to measure the outcomes.

Brands 20

Brands Metrics Blogger Survey 20

ProBlogger

APRIL 26, 2017

From influencing millions to making millions , the world’s most successful bloggers manage to turn visitors into readers, readers into customers, and customers into fans without breaking a sweat. Since SmartBlogger is a writing-focused blog, the reduced visual clutter also fits its audience and brand image perfectly.

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. And much more. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Buffer Social

MARCH 16, 2017

But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. And with 400 million people using Instagram every day, Instagram ads have become an enticing avenue for brands looking to increase engagement (and profits, too). Why are Instagram ads so popular? Here are a few reasons: 1.

Instagram 111

Instagram Advertising URL FAQ 111