Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. Did you know 75% of consumers are comfortable getting SMS messages from brands, as long as they opt-in? SMS surveys collect customer feedback quickly and easily.

SMS 107

SMS Strategy Marketing How To 107

Social Media Marketing

AUGUST 8, 2013

A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms. Smart brands may want to leverage their Instagram accounts for free instead. It was a win for the brand and the publisher. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Buffer Social

MAY 8, 2019

So, how has Ugly grown from a startup idea to challenging billion dollar brands? Build a unique brand. The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me.

Industry 74

Industry Meme Survey Authentication 74

Convince & Convert

OCTOBER 25, 2013

Here’s a “making of” presentation that shows just how the song and video “Me & Youtility” came together: What Will Be the First “Full-Tilt Youtility” Brand? Easier for a challenger brand, I’d fathom.”. Will yours be that breakthrough challenger brand? In the meantime… here’s to Me & You(tility)!

CSR 130

CSR Marketing Nielsen Delicious 130

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Consumer Trust.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth has increased.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. 23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Buffer Social

OCTOBER 9, 2018

Now, however, for many brands, the majority of questions and conversations have shifted to private messaging channels. According to a Facebook-commissioned study by Nielsen , 56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.

Conversation 94

Conversation Widget Nielsen Study 94

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). Source: Nielsen Global Trust in Advertising Survey. Why is it even more effective than traditional routes?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Consumer Trust.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. It also has to suit your brand messaging and intended audience. You can offer cash rewards for advocates who promote your brand to their peers. Identifying brand advocates.

Discount 41

Discount UGC How To Apparel 41

Kikolani

JANUARY 3, 2013

This is because consumers trust friends more than they trust brands or paid ads or even celebrity brand ambassadors. A logo behind a brand or people you know? According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. What do you think?

Tools 151

Tools Digg Nielsen Klout 151

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. They surveyed data from more than 4,000 fans of top brands, such as Starbucks and McDonald’s, and then asked how often they purchased from the company.

Facebook 172

Facebook Study Small Business Nielsen 172

Sprout Social

MARCH 8, 2017

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods.

Influencer 111

Influencer Social Media How To SEO 111

Hootsuite

NOVEMBER 25, 2015

This explosion in advertising options has left a lot of brands trying hard to play catch-up. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. This, as you might expect, reflects Instagram rolling out its ad platform to all users, as opposed to just big brands.

Advertising 112

Advertising Social Media List Statistics 112

Sprout Social

MARCH 13, 2017

By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. If you’re trying to decide between a shirt from two different brands, you can feel the quality of them and try them on to see which fits better. Number of users or customers.

Conversation 111

Conversation How To Review Influencer 111

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Image source: [link]. PostBeyond.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. Image source: [link]. PostBeyond.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

FEBRUARY 17, 2015

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. The Bellhops are very carefully screened for attitude and cultural fit (similar to Zappos or Southwest, according to Keith Peterson , a former Red Bull executive who now heads the Bellhops brand). Humanization After the Sale.

Case Study 60

Case Study Nielsen Study Process 60

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Diva Marketing Blog

FEBRUARY 22, 2009

In real life, access to friend’s opinions is almost frictionless while in surveys, we spring a subject on someone out of the blue, don’t allow them to research the topic or ask friends. The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest.

Research 40

Research Social Media Nielsen Microsoft 40

Ignite Social Media

FEBRUARY 11, 2021

Designated Market Area (DMA): A geographic area that represents specific television markets as defined by and updated annually by the Nielsen Company. According to Nielsen , “a DMA region is a group of counties that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.”

Social Media 171

Social Media CPC CPA Aggregator 171

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It provides a glimpse into your day-to-day activities, work processes, and the people behind your brand. Takeaway Behind-the-scenes content may not attract leads on LinkedIn , but it will get you enough engagement to expand your brand reach, which is pretty much the same thing: more potential leads discovering your brand.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Diva Marketing Blog

FEBRUARY 23, 2009

Listening to naturally occurring conversations in what we call both the consumer backyard (social media, search, @comcastcares in Twitter) and the brand backyard (like Dell Idea Storm) is essential for the continuous learning organization.   Also, the picture is always on consumer terms not yours (the marketer).

Research 40

Research Social Media Cymfony Sample 40

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Make sure you capture it either by using a tracking link provided by the brand, or one you can track yourself like Bitly.

Brands 32

Brands Metrics Blogger Survey 32

Mindjumpers

MARCH 28, 2012

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Similar Posts: Socializing Your Brand [Infographic].

Study 272

Study Activities Social Media Nielsen 272

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Socialmedia.biz

SEPTEMBER 29, 2018

In 2017, Wasp Barcode surveyed more than 1,000 startups and found that almost 61% of them were using social media as their primary marketing tool. As a small, community-focused startup, a strategic social media presence can be your next go-to strategy for getting the word out about your brand. What does that mean, you ask?

Startup 109

Startup Social Media How To Nielsen 109

Mindjumpers

JANUARY 6, 2012

Get account control now, using software and services – or risk a career of continual social media sanitation’ reads the sub line of the report based on a survey amongst 144 enterprise-class corporations, 32 vendors and qualitative interviews with 61 industry experts. Strategy and Business Objectives. 5 Key Reasons for Reading this Report!

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

AUGUST 9, 2010

Posted by Jonas Klit Nielsen Aug 9th, 2010 Tweet In the latest (July – August) issue of Harvard Business Review, I found a very interesting article by Mikolaj Jan Piskorski and Tommy McCall – mapping out the social internet around the globe. Leave a Reply Click here to cancel reply.

comScore 232

comScore Microblogging Analysis Nielsen 232

ProBlogger

APRIL 26, 2017

Since SmartBlogger is a writing-focused blog, the reduced visual clutter also fits its audience and brand image perfectly. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Also note how Tim uses his own face rather than a generic brand image.

Blogger 53

Blogger Conversation Nielsen Study 53

Convince & Convert

NOVEMBER 20, 2015

With new developments in the advertising space courtesy of ad blocking and women’s lifestyle bloggers going mainstream , sponsored content with bloggers has become an increasingly viable channel for brands to reach and engage with their target audiences. Brands of Every Industry Are seeking Out Top Lifestyle Bloggers.

Advertising 60

Advertising Data Collaboration Blogger 60

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. I actually use at least one more R for Relevance which we’ll cover later.

Brands 20

Brands Metrics Blogger Survey 20

Webbiquity SMM

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. ” McKinsey Social Technologies Survey: the Business Ecosystem Benefits by Fusion Marketing Experience. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190