Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

Brands 114

Brands HootSuite Module Meme 114

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Some brands use social to offer customer service; others are there to build brand awareness. It makes your brand seem fresh and timely. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. And then learn how you can use Hootsuite to measure results. This can include both branded hashtags and generic hashtags. What are hashtag analytics? Clear data.

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Hashtag Analytics Tools HootSuite 91

Hootsuite

MARCH 26, 2024

From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Try Hootsuite Inbox 2.0 Hootsuite Inbox allows you to create saved replies for frequently asked comments, questions and DMs.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 134

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Here’s what you can do to help protect your brand and your customers. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. This list should also include industry-specific keywords.

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Sentiment How To Analysis Trends 142

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Hootsuite

OCTOBER 27, 2022

1 in 3 customers (32%) will leave a brand forever with one bad customer service experience. Many brands are using these tools to talk to more customers online: Conversational AI chatbots. Through automation, a chatbot allows customers to connect with a brand instantly. Heyday by Hootsuite is a conversational commerce platform.

Conversation 98

Conversation Brands FAQ Survey 98

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

MAY 29, 2020

Here’s where Hootsuite can help. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Engage employees.

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LinkedIn HootSuite Skills News 140

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Hootsuite does it all. Social media intelligence could be the answer. Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

AUGUST 25, 2021

A leading voice in the social marketing profession and long-time advocate for social media marketers, Jon Stansel, quipped that rather than a masters degree for entry-level marketers, execs and industry leaders were the ones that needed the training. Social marketers often lead the development and execution of proactive brand strategy, too.

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Social Media Management Social Media HootSuite Training 126

Hootsuite

MAY 21, 2020

For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). General trends that apply to your industry. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Hootsuite Insights Powered by Brandwatch. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

SEPTEMBER 6, 2023

This introductory question is a classic interview kickoff—no matter what kind of job you’re interviewing for, it’s standard that you’ll be asked how you got your start in the industry. List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. How would you describe our brand?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Engagement 110

Engagement UGC Facebook HootSuite 110

Convince & Convert

OCTOBER 9, 2017

It provides a space for making new connections in almost any industry, at almost any stage in their development. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Hootsuite Shows Off the Folks Making the Sale.

B2B 159

B2B Instagram Brands Hubspot 159

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. This can either be branded with your name or be topic-based.

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Reddit Brands Meme Forums 100

Hootsuite

MAY 31, 2023

Are you a Hootsuite user? Try OwlyWriter AI to get social media-optimized captions for any network directly in your Hootsuite dashboard. Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Not only to make sure they’re accurate but also to make sure that they fit the tone and style of your brand.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JANUARY 2, 2024

This can lead to exciting opportunities, like a new job or becoming better known in your industry with a strong personal brand. Best to stick to longer, personalized comments to build in-depth connections and your personal brand. Oh yeah, and it integrates with Hootsuite too — woo!) Book interviews? Try it today.

Comments 106

Comments LinkedIn HootSuite Analytics 106

Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. To start, build a list of relevant businesses and brands in your industry. Enter social listening. 10:45 a.m.,

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Template Templates Social Media Tools 145

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. You text your partner a pic of the chocolate bar you want from the store.

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HootSuite URL Analytics Forums 120

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. What this means for brands: You need to understand what search terms people use to look for content like yours. What this means for brands : Again, it’s all about research. Let’s dive in. What is Instagram SEO?

SEO 145

SEO Instagram Tips HootSuite 145

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Hootsuite

NOVEMBER 23, 2020

More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. You’re not the sole authority in your industry, and you shouldn’t pretend to be. Over time, this will allow relationships with other leaders in your industry to grow organically.

Curation 145

Curation HootSuite Tools Content 145

Hootsuite

JULY 19, 2023

Realtor hashtags are hashtags (words or phrases preceded by the pound # sign) specific to the real estate industry. If you’re trying to expand your reach, don’t create brand new hashtags. Branded hashtags can also help to build a following online. Do use branded hashtags. What are realtor hashtags?

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. There are tools that make tracking a lot easier (*cough* Hootsuite). Industry news and trends. How are people talking about your brand?

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

SEPTEMBER 21, 2023

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Which reminds us: never buy followers. Trust us. )

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Metrics Examples Marketing HootSuite 107

Hootsuite

MAY 12, 2020

Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. By creating streams for specific hashtags, you’ll have access to a constant supply of relevant content directly within the Hootsuite dashboard. Or, let the Hootsuite scheduler select optimum times for you by selecting Auto-schedule.

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Software Instagram Tools HootSuite 145

Hootsuite

APRIL 18, 2022

And then learn how you can use Hootsuite to measure results. And then learn how you can use Hootsuite to measure results. Say you’re a fashion brand with a chic new collection of capes (the dream ). Original hashtags can also be a way to encourage followers to engage with your brand. Here’s your crash course.).

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Koka Sexton

JANUARY 19, 2017

I’ve taken a new role at Hootsuite as an Industry Principal for Social Selling. Hootsuite launched in December 2008 and I started using the platform on Jan. So I guess you can say that Hootsuite has been part of my social selling workflow from the beginning. hootsuite just wanted to say Im a big fan.

HootSuite 40

HootSuite Social Networking LinkedIn Curation 40