Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

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Examples Brands Sentiment Reputation 59

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

JULY 21, 2022

What about forums? Discussion forums. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. How brands can use social networking sites: Post, share and respond to audience content. Should you focus on photos?

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Types Social Media Microblogging Overview 145

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions.

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Sentiment How To Analysis Trends 142

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

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B2B Communities Brands Loyalty 121

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag research tools 7.

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Hashtag Analytics Tools HootSuite 91

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. The report synthesizes your competitive intelligence research data and provides conclusions for better decision-making.

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Analysis Report Examples Tools 94

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. What is AI analytics?

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Analytics Sentiment Analysis Patterns 114

Social Media Strategies Summit

DECEMBER 22, 2022

It helps position your agency as a source of authority, which builds trust in your brand and improves your public perception. At its best, social media acts like a public forum: a place for conversation (and sometimes debate) between interested parties. 6 Things to Know About Building Your Brand Voice as a Government Agency.

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Social Media Engagement Transportation Hashtag 171

Oktopost

MARCH 20, 2022

Seeing the positive effect of social listening on their brands , more and more data-driven marketers are looking for a powerful solution to support this strategy. Monitoring brand health. With social listening, you can measure and manage your reputation by monitoring brand mentions and seeing how the mention trend changes over time.

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Conversation Sentiment B2B Module 118

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. Pricing: Prices start at $99 per month.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics.

Marketing 90

Marketing Privacy Policies Issues 90

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Ignite Social Media

AUGUST 30, 2022

Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account. Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. Are you looking to increase brand awareness? Knowing where you stand.

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Class Social Media Strategy Marketing 148

Likeable

JANUARY 6, 2021

All signs point to this trend continuing in 2021—but now, especially because online shopping allows them to do more research about brands before purchasing, consumers are more socially conscious than ever. It’s no longer optional for brands to take a stance on these issues. billion people using them. No explanation needed.

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Trends Social Media Forums Groups 128

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person.

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YouTube Trends Strategy Content 139

agora pulse

MAY 16, 2019

Even though 76% of marketers say they need a data-focused strategy to succeed online, only 24% of brands actually engage in social listening. In brief, social listening is the process of reviewing what other people are saying about your brand (or industry) online. Don’t limit your research to your own social media accounts.

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Construction Forums Review Reddit 103

Sprout Social

NOVEMBER 21, 2023

The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Prevent this by adding disclaimers to your direct message interactions and brand profiles. Please review our full disclaimer before reading any further.

Social Media 105

Social Media Privacy Insurance Guidelines 105

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Koka Sexton

DECEMBER 31, 2022

Do you want to increase the reach of your brand and its messages? This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message.

Strategy 92

Strategy Marketing B2B ROI 92

Sprout Social

JANUARY 14, 2020

Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move. Creative design.

Social Media Management 132

Social Media Management Social Media Skills Consultant 132

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

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B2B Research Influencer Marketing 142

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 16, 2023

Instagram hashtags guide: The basics Before we dive deep into hashtag research and usage, let’s get the basics out of the way. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. Coca-Cola’s #ShareACoke is a notable example of a branded hashtag. Here’s how: 1.

Hashtag 52

Hashtag Instagram How To UGC 52

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

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Tools Sentiment Analysis Metrics 52

Pam Moore

AUGUST 16, 2018

It comes in the researching, connecting, preparing, planning, and working smart, not just hard 24 hours a day. I'm hosting a live training this Friday, August 17th at 2pm with brand new content that has NEVER been shared in a public forum. Need help taking your brand to the next level?

Social Media 132

Social Media Training ROI Meme 132

Sprout Social

SEPTEMBER 8, 2021

In this post, we take a closer look at Twitter Spaces – what it is, why you should use it and how you can use it for your brand. For businesses that are already leveraging Twitter to cultivate a brand community, Spaces will help amplify those efforts. Nurture your brand community. Let’s get started. What is Twitter Spaces?

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Conversation Twitter Hosting Upcoming 135

Proactive Report

JUNE 1, 2010

What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase : 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand. 32% follow a health/beauty brand. Blogs 33%.

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Brands Message Boards Flickr Forums 82

Janet Fouts

AUGUST 16, 2010

I had lunch today with a friend and we got to talking about creating a personal brand online. I don’t care where you work or how happy you are in your job right now, you still need to build your own personal brand online. Remember that your personal integrity is a big part of your brand. What are they going to find?

Brands 132

Brands Forums Curation Reputation 132

Ignite Social Media

AUGUST 30, 2022

Whether you are a brand, creator, or social media marketer, there are key steps you need to take into account. Not all social media platforms will be relevant or effective for your business, it’s crucial to do your research before you dive in. Are you looking to increase brand awareness? Knowing where you stand.

Class 91

Class Social Media Strategy Marketing 91

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

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Examples Campaign Tips UGC 142