Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. They’re also excellent brand awareness, SEO and market research tools. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation.

Review 84

Review Google Brands Sentiment 84

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. With these metrics, you can compare your performance to your past data, industry averages and competitors to make sure your brand stays on track.

Data 131

Data Social Media Metrics Analytics 131

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. I spent a long time in a very large brand. Online Community Report. Go join that! Emergence Marketing.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

MARCH 16, 2023

When you think about social media customer service , there are probably two encounters that come to mind: the best experience a brand ever provided…and the worst. Even after five years, nothing can persuade you to end your boycott of the brand. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 98

Metrics Social Media Sentiment Airlines 98

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. First, I would use it for continuous monitoring to spot corporate reputation issues, customer care problems, emerging social trends, and new vocabulary.

Research 40

Research Social Media Nielsen Microsoft 40

Bill Hartzer

APRIL 27, 2010

Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Why Do People Get Tattoos of Brands?

Brands 157

Brands Loyalty Badge Apple 157

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. In the early stages of the buyer journey, people are trying to learn what brands are out there and what solutions are available.

B2B 109

B2B Research Sentiment Marketing 109

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Think outside your brand or service; another example is Kodak.

Social Media 151

Social Media Strategy Consultant B2B 151

Buffer Social

JULY 25, 2019

At the end of the day, this group of people will drive results and progress for your brand. It’s this group of customers and audience where you want the strongest relationship. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 121

Social Media Content Analysis Sports 121

Firebelly

JANUARY 23, 2012

The 2012 Community Manager Report [INFOGRAPHIC]. By Jason Keath Last year, Social Fresh launched our first Community Manager report. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day.

Communities 176

Communities Press Release Focus Group Survey 176

Sprout Social

FEBRUARY 8, 2023

Every touchpoint must work together in a coordinated effort to provide a consistent brand experience. It’s a center point of consumers’ daily lives and the brands integrating social data beyond their marketing efforts are reaping major benefits. It might not be as moving as a concerto, but it certainly can be memorable.

Strategy 82

Strategy Marketing Loyalty Collaboration 82

Webbiquity SMM

FEBRUARY 23, 2012

Learn all of that and more here in almost three dozen of the best Google+ reports, guides and insights of the past year. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. and Angry Birds.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Customers reported using light diffraction glasses used to teach kids about light properties… at WEDDINGS as novelty items. This week we are being treated to another breathtakingly ignorant “research&# report.

Social Media 120

Social Media Strategy Mobile Consultant 120