Social Media Strategies Summit

JUNE 24, 2022

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. With Instagram Reels, it’s easy to chase views at the expense of more meaningful metrics. But first, let’s start with a definition.

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Examples Instagram Brands Transportation 166

The Realtime Report

JANUARY 12, 2024

Consider a scenario where an online fashion retailer sends out customized emails. Female subscribers receive a catalog featuring the latest in women’s fashion, while male subscribers get a different catalog focused on men’s trends. These metrics are invaluable for continuously refining your email marketing tactics.

Fashion 91

Fashion Marketing Embedding Retail 91

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 111

Influencer Instagram Brands Marketing 111

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%.

Influencer 101

Influencer Retail Marketing Discount 101

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. The platform continues to evolve and offer opportunities for brands. In addition, marketing opportunities and engagement tools have grown in similar fashion.

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Social Media Strategies Summit

JANUARY 21, 2021

However, in spite of this growth and increasing influencer marketing budgets, many brands remain unsure of the best way to approach and negotiate with influencers. Reasons Brands Use Social Media, Source: Influencer Marketing Hub. 4 Craft a pitch that is specific and personalized to their brand. 1 Determine your marketing goals.

Influencer 189

Influencer Metrics Campaign Survey 189

Likeable

MARCH 10, 2020

But let’s take a look at one more metric before you call Twitch a niche platform and move on. Wherever this many captive eyeballs are gathered, brands are likely not to be too far behind, vying for the opportunity to get between users and their content. It is currently forecasted to hit 40M MAUs by 2021. Daily hours watched.

Brands 79

Brands Hosting Microsoft Fashion 79

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Instagram 127

Instagram Engagement Brands Avatar 127

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. While there is considerable profit to be generated if you’re part of the esports industry, brands not directly in the gaming industry can also leverage esports viewership to their advantage. Image Source.

Influencer 82

Influencer Brands Marketing How To 82

Pixlee

JULY 7, 2020

Brand building is a demanding process – but it’s changing rapidly in 2020. A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. Brand success looks very different in 2020 than it did previously. Michaels Craft Stores.

Brands 57

Brands UGC Communities Class 57

Hootsuite

MARCH 23, 2022

Snapchat Insights is currently only offered to influencers and brands who are verified or have a following of over 1,000 users. This is mainly used for brands or businesses with an Ads Manager Account and a Business Account on Snapchat. New Snapchat analytics metrics. 7 Snapchat metrics to track. And that’s it!

Analytics 144

Analytics Tools How To Metrics 144

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era.

Social Media 192

Social Media Brands ROI Case Study 192

Pixlee

NOVEMBER 20, 2018

But there are key trends that brands should be aware of if they want to expand success in their influencer marketing strategy in 2019. Also, the platform will continue to be the leading one for brand-influencer collaborations. In fact, brands like Morphe Brushes are already seeing awesome returns from their 7.5 Trend #1.

Influencer 75

Influencer Trends Brands UGC 75

SocMed Sean

MARCH 3, 2022

Industries that can most benefit from visual content like entertainment, DIY, home décor, cooking, fashion, and automotive have been able to perform well with Pinterest’s adapted format. This is expected to not only attract users, but users that are looking for brands and products to purchase.

Strategy 195

Strategy Marketing Automotive Campaign 195

Ignite Social Media

OCTOBER 19, 2020

An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. However, more often than not, brands leave out critical information. How did you connect social performance results to business metrics that resonated with their executive leadership team?

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RFP Issues Questions Social Media 91

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

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Metrics Strategy How To Tourism 132

Keyhole.co

NOVEMBER 2, 2023

Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. Here, we’ve compiled six tips that will help you send an effective outreach email to influencers and subsequently boost your brand reputation. So be cool, yet subtle.

Influencer 52

Influencer Tips Collaboration Campaign 52

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Unlike many vanity metrics, measuring engagement can be a smart way to chart your social media success. Brand relevance. As new customers learn about your brand, they may consider your engagement before buying. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

Keyhole.co

APRIL 3, 2024

Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. Twitter lists Create Twitter Lists to read tweets in an ordered fashion. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. All of the content types above are totally fair game for brands. The good news? What are Instagram Reels?

Platform 123

Platform Instagram Video Meme 123

Buffer Social

OCTOBER 23, 2023

Behind-the-scenes looks : Humanize your brand by offering a glimpse behind the curtain. Explore collaborations with brands for sponsored content or product placements. Ensure that the partnerships align with your brand and provide value to your audience. So, pay special attention to your AVD and audience retention metrics.

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YouTube Tips Collaboration Trends 113

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Understand & analyze metrics. An example of a video marketing goal would be creating brand awareness. Decide on your platform(s).

Video 144

Video Social Media Strategy Film 144

Buffer Social

JUNE 21, 2023

Engagement metrics including likes, dislikes, and shares on a video. ” The algorithm prioritizes audience satisfaction – you should too Watch time is a major metric with YouTube’s algorithm. Some examples of the XY premise include: Madeleine White is a fashion content creator.

YouTube 110

YouTube Content How To Survey 110

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. 85% of social media users want more videos from brands. Stories offer a specific brand of immediacy and interaction.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. A lot of the biggest brand moments on TikTok have been accidental. With a business account, you can add more information to your profile, and access real-time metrics and audience insights.

Strategy 145

Strategy How To Marketing Template 145

Hootsuite

SEPTEMBER 10, 2019

This guide will cover how your brand can benefit from a social media takeover. They can help you increase awareness of your brand, open up new audiences, engage your current followers, and more. Build brand affinity. Takeover hosts can have a halo effect for your brand. Why run a social media takeover? Increase exposure.

Social Media 111

Social Media How To Hosting Hashtag 111

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Case study: ASO.

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Case Study Marketing Directory Retail 114

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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Travel Influencer Brands Airlines 66

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. And that means partnering with brands. Influencers usually specialize in a particular niche, such as fashion, beauty, fitness, travel, etc. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Likeable

SEPTEMBER 17, 2019

So, your brand wants to leverage an influencer. And there are so many kinds of influencers—from micro to macro to fashion to food (and some that aren’t even human )—so how do you determine which of those influencers can best represent your brand? LIKEABLE’S TAKE: As a brand, you know your customer. This is exciting!

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Influencer Marketing CPM Fashion 81

Keyhole.co

NOVEMBER 18, 2021

By utilizing a strong IRM strategy, you can leverage their partnerships to increase brand awareness, customer trust, and ultimately the ROI. . Influencer relationship management allows you and your brand to cultivate good relationships with influencers who would be instrumental in your influencer programs.

Influencer 52

Influencer Strategy How To Metrics 52

Webbiquity SMM

AUGUST 27, 2019

a metric obviously impacted by a small number of companies with ludicrously high ratios. Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. But the average ratio is a stratospheric 411(!),

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B2B Research Twitter Marketing 154