Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. It All Starts with Targeting.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. Your fans get the opportunity to exercise their creativity and contribute to a brand they love.

Social Media 144

Social Media UGC Organization Strategy 144

Koka Sexton

JUNE 18, 2023

Explore different ways to generate leads! Let’s delve into how to create effective campaigns and generate quality leads to maximize the success of your business. Introduction Lead generation is a process of acquiring interested prospects and turning them into leads for your business.

Discount 59

Discount eBook Campaign Process 59

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website.

Facebook 190

Facebook How To Reputation Types 190

agora pulse

DECEMBER 5, 2019

These tips can help you plan without losing your mind … and help you gain thousands of leads. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads. I never used to get the appeal of webinars. And that works! Oh, sorry, hi!

Social Media Management 170

Social Media Management Eventful Hosting Social Media 170

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. Especially when it comes to lead generation, contests offer you a great opportunity to catch users’ attention. Especially when it comes to lead generation, contests offer you a great opportunity to catch users’ attention.

Social Media 52

Social Media How To Campaign ROI 52

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Jon Loomer

NOVEMBER 30, 2021

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. Cost Per Lead? CPM (Cost Per 1,000 Impressions) is possibly the most overlooked metric that leads to high or low costs. How well-known is your brand?

CPM 204

CPM Facebook CPC Cost 204

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Groups Groups Communities Engagement 237

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? How Much Does Each Generation Use Social Networks?

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Data Facebook Reddit Social Networking 154

Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

Campaign 206

Campaign Facebook Advertising Overview 206

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

Examples 227

Examples Communities Brands Forums 227

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 225

Social Media Tips Marketing UGC 225

Rebekah Radice

NOVEMBER 24, 2017

Do you want a new way to generate leads for your business? By intentionally listening to your customers, you’re able to target your niche audience and attract potential leads. Monitoring is simply tracking your brand mentions. All while keeping your finger on the pulse of your industry and the health of your brand.

Hashtag 138

Hashtag Influencer Trends Industry 138

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. The Change.

Facebook 212

Facebook API Advertising Conversation 212

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. Brand Awareness. Under the old Brand Awareness objective, the only optimization option was Ad Recall Lift.

Facebook 199

Facebook Eventful Conversation Engagement 199

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Jon Loomer

OCTOBER 19, 2022

I’m often asked what a minimum Facebook ads budget should be in order to get results. Leads are often somewhere between $3 and $10, but it really depends on what the offer is and how much information you’re asking for. My best results come after I give Facebook enough data to properly learn. Website traffic?

Facebook 207

Facebook How To Cost Advertising 207

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work? Shopify, OpenCart, GoDaddy, etc.)

Examples 114

Examples Brands Facebook Retail 114

Social Media Strategies Summit

MARCH 11, 2021

Unsurprisingly, although it’s still extremely new, brands are already starting to jump on board. 6 Ways Brands Can Start Using Clubhouse. You can’t just join as a brand in the same way you can on Facebook , Twitter, or almost any of the other big social platforms. Brands have already been trialing this approach.

Brands 226

Brands Conference Hosting Conversation 226

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective. Brand awareness/brand sentiment.

ROI 174

ROI B2B Social Media Brands 174

Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Facebook’s optimization will also help focus on what is working best in those cases. A/B Testing. Budgeting.

Facebook 212

Facebook Cost Campaign Advertising 212

Socialmedia.biz

FEBRUARY 5, 2019

Just like a physical store needs a pleasant visual appearance, referral discounts, loyalty programs, membership perks, supply security, and high-quality products, in addition to great customer service to increase walk-in customers—your brand needs a sustainable lead generation strategy to increase bottom-line.

Social Media 84

Social Media How To LinkedIn Discount 84

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. How to Do Social Selling on Facebook. Jump to a Section.

B2B 171

B2B Brands LinkedIn Groups 171

Mindjumpers

JULY 28, 2011

One of the greatest goals to obtain with reaching out through social media is generating more leads. First of all, it’s crucial that you know what your overall aim is with either your Facebook page, Twitter profile, company blog or whatever road you have chosen to take. Blogging brings greater traffic and leads.

Social Media 185

Social Media Tips Widget Guidelines 185

Jon Loomer

OCTOBER 6, 2021

That’s why Facebook gives you the option of optimizing for the most valuable customers using Value Optimization. You’ve created a Facebook campaign using the Conversions (or Sales ) objective. But, what if you want Facebook to optimize for the highest value conversion? You need Facebook ads. Who is eligible?

Aggregator 206

Aggregator How To Facebook Eventful 206

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Small Business Mavericks

JUNE 22, 2015

Facebook was a game changer in a big way. There is some evidence that Google+ increases search exposure for brands that use it. Here’s the question, Is Twitter the only social media website capable of generating leads, or is there a set of principles that can be followed to increase CTR all around?

Social Media 70

Social Media MySpace Retail Process 70

Small Business Mavericks

JUNE 22, 2015

Facebook was a game changer in a big way. There is some evidence that Google+ increases search exposure for brands that use it. Here’s the question, Is Twitter the only social media website capable of generating leads, or is there a set of principles that can be followed to increase CTR all around?

Social Media 70

Social Media MySpace Retail Process 70

Jon Loomer

JUNE 19, 2023

As of this post, campaign objectives are limited to the following six options: Awareness Traffic Engagement Leads App Promotion Sales How the Objective Influences Optimization The objective impacts optimization, but not in the way many advertisers think. I’ve written about using Reach for generating conversions many times in the past.

Campaign 211

Campaign Eventful Conversation Instagram 211

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

Facebook 205

Facebook Eventful Campaign Conversation 205

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Source: Hubspot Facebook. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

APRIL 21, 2022

Standing out in a sea of organic and paid Facebook content is tough. Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? How do you take your Facebook sales up a level? Listen in on conversations about your brand.

Strategy 100

Strategy Brands Facebook How To 100

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. What Does This Mean for Brands? Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. But first, what are the core issues raised by The Facebook Files?

Social Media 172

Social Media Facebook Marketing Proposal 172

agora pulse

OCTOBER 14, 2020

Which Facebook Ad objective should you choose for your Facebook Ad campaigns? Selecting a campaign goal is one of the most challenging parts of setting up Facebook Ads. If you’re new to Facebook Ads, you might be tempted to avoid making a decision and just boost you r posts instead. Facebook Ad Objectives.

Facebook 144

Facebook Campaign Social Media Management Conversation 144