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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. What Can You Do With Email Marketing?

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Social Media & Email Marketing: How Do They Work Together?

Likeable

You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. There are 3.73

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How These Small Businesses Are Winning at Email Marketing

Buffer Social

Sending emails. Checking emails. Responding to emails. Emailing – in all of its iterations –  is a huge part of communication in today’s world. Emailing has especially proven to be an effective medium for small businesses to connect with their customers.

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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. This is a potentially big and useful update for marketers. Advertiser connects your email address to their CRM. Details regarding that digital product are sent via email. What is Gated Content?

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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

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5 Ways To Run A Marketing Campaign With Social Media And Email

Keyhole.co

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. The secret lies in leveraging multiple marketing channels. In this blog post, we’ll discuss two: social media and email. On their own, both marketing channels have unique strengths and weaknesses.