Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

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Retail Social Media Brands Tips 104

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. Because, yeah, we do give a darn about our brand reputation. But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. What is brand reputation? And you should too. Here’s how.

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Reputation Strategy Brands HootSuite 106

Hootsuite

JANUARY 10, 2024

OwlyWriter is built on ChatGPT’s pioneering language model, but it also includes all of our winning content formulas that took over 14 years of research to develop. We all know hashtags are kind of a secret weapon when it comes to expanding your reach, but coming up with the right hashtags on your own can be…tricky.

Tools 99

Tools HootSuite Price Marketing 99

Later

MAY 13, 2020

There is a lot of discussion about TikTok hashtags and what their connection is to the ever-so-secret TikTok algorithm. In this blog post will help you understand everything you need to know about TikTok hashtags, from learning about why they’re important, to whether you should be using popular hashtags like #foryoupage on your posts.

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Hashtag Video How To Real Estate 57

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies.

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Instagram Engagement Brands Avatar 127

Hootsuite

MAY 8, 2023

Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Keep reading to find out how to build an effective and compliant strategy, and set your brand apart from the competition on social media.

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Insurance Social Media Policies HootSuite 88

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

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Social Media Brands HootSuite Policies 97

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Brands and Products. Competition: 77%. Competitive.

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Brands Sentiment Influencer Survey 193

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

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Examples Social Media Sentiment Influencer 123

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Lemons – Demo – Brye. million likes.

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Trends Influencer Strategy Hashtag 145

Keyhole.co

FEBRUARY 8, 2022

Instagram marketing has become an essential part of every business’s social media toolkit, especially for eCommerce brands. Over 1 billion users are checking Instagram every single month and 81% of these users leverage Instagram for product research. Use hashtags. In the first comment, up to 30 hashtags are acceptable.

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Examples Instagram Strategy Brands 52

Hootsuite

JANUARY 2, 2024

How do brands grow their own social presence to reach that ever-increasing audience base? You need to put your brand where they can find you easily, rather than expecting them to seek you out. Our blog post on the demographics of the major social platforms is a good place to start your research. of the world’s population.

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Social Media Strategy HootSuite Hubspot 105

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

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Strategy Brands Facebook How To 100

agora pulse

AUGUST 17, 2020

I have seen too many brands trying to do social media marketing just because their competitors are doing that. The result is always the same: Those brands see no results, and in a few months (or a couple of years) decide to move those budgets elsewhere. People who signed up to your newsletter or asked for a demo of your product).

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Social Media Strategy Marketing How To 171

Hootsuite

JUNE 28, 2023

Book a demo 8 reasons why social media marketing is important for doctors Social media is no longer just a platform for posting cat videos and status updates (although it’s great for that too). For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice. Measure ROI.

Social Media 82

Social Media HootSuite Marketing Health Care 82

Keyhole.co

APRIL 3, 2024

By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected. If you feel your X presence isn’t up to par, it’s time for a refresh that represents your brand. So, make sure it’s professional, clear, and unmistakably you.

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Strategy Twitter Tips Marketing 52

Hootsuite

AUGUST 15, 2022

Do some keyword research, then float those words throughout your site. Get a free Heyday demo. People like to be acknowledged, especially when they have a relationship with your brand. People often use social media to research a product or look up a brand. 90% of people follow a brand, after all.??.

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Strategy Discount Marketing Retail 101

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking.

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LinkedIn Tools B2B Price 52

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. Now, pick the category that best describes your brand and tap Next. Source: Pew Research Center. Make sure your profile photo looks good and represents your brand. Use hashtags. And that’s it!

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How To Hashtag Trends Analytics 143

Convince & Convert

DECEMBER 5, 2017

Social should be your brand’s first responder: available to support your customers whenever they want to reach out. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Consistent Brand Voice.

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Social Media Marketing Team Upcoming 208

Hootsuite

APRIL 28, 2020

With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. Raise brand awareness?

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Video Engagement Hashtag Influencer 145

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand.

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Data Metrics Sentiment Analytics 124

Hootsuite

JANUARY 23, 2024

LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Audience and competitor research The best LinkedIn marketing tools help you improve your content marketing strategy. Detailed audience and competitor research are key here. Especially those focused on B2B sales.

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LinkedIn Tools HootSuite Marketing 84

agora pulse

MARCH 1, 2021

MQLs have engaged with your brand but from a safe distance. People in the interest stage of their customer journey are more than just aware of your brand, they’re actively interested in your brand. Leads are people who are INTERESTED in you, your brand, and what you’re offering. Run Q&A webinars and product demos.

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How To Hashtag LinkedIn Newsletter 174

Hootsuite

JULY 11, 2022

This Instagram tool for PC helps you discover hashtags based on your chosen topics. Just give the generator a few hashtag selections. It’ll provide you with a list of related hashtags you can use to expand your research. You can personalize your templates with your brand’s colors, fonts and logo.

Instagram 94

Instagram Tools HootSuite Template 94

Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. People are already using social media to discover and research things to buy. Pinterest shopping.

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Social Media UGC Hashtag Instagram 80

Sprout Social

FEBRUARY 3, 2022

A marketing campaign is a promotional push or initiative carried out by a brand, typically tied to a big-picture business goal. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Keyword research. Launch a new product or service. Measurable.

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Campaign Engagement Marketing Hashtag 138

Unmetric

JULY 26, 2018

According to research on social media use in the U.S, As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. Audience Size and Engagement.

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Social Media Strategy Hashtag Research 120

Unmetric

AUGUST 19, 2019

Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals. Track relevant hashtags. Did you know there are 3.5

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Social Media Tools Price Hashtag 91

Sprout Social

NOVEMBER 19, 2020

Using Sprout’s Social Listening platform, we gathered insights from recent conversations about outdoor activities to learn which ones people are taking part in most, how they feel about these activities and what brands are doing in response. So, if your brand cares about climate change, let your followers know.

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Travel Sports Exercises Sentiment 121

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand. The Launch Pad.

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Social Media Hashtag Instagram Meme 141

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

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Tools B2B Sentiment Notification 116

Hootsuite

JUNE 29, 2023

It’s also important for maintaining the brand’s reputation. A social media style guide is a set of rules that dictate how your brand shows up on social. These cover things like your brand voice, visuals, and personality. They’re the best way to ensure your content is cohesive, consistent, and on-brand.

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Guidelines Template Templates Social Media 78

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Try Keyhole for free 2.

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HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MAY 3, 2023

To use it to your advantage, you need to make the most out of conversations that happen about your brand and industry. This can earn you a fan and generate interest in your brand. Track your competitors’ usernames, brand hashtags, and product names to locate prospects who may be tired of their services.

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Strategy Hashtag URL Industry 64

The Realtime Report

JANUARY 28, 2017

They saw social as a channel to build their brand, by taking a broadcast approach and posting content with broad appeal. This approach works well for B2C companies who care most about branding, but doesn’t work for B2B companies whose biggest directive is to generate demand and provide qualified leads to a sales team.

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B2B ROI Social Media Hashtag 91