Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Advertising 107

Advertising Social Media Strategy Tools 107

The Realtime Report

JULY 21, 2021

Strategy for Your Business. Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Tips For Creating a Social Media. Social media’s popularity can be both a blessing and a curse for marketers.

Real Estate 172

Real Estate Social Media Strategy Tips 172

The Realtime Report

NOVEMBER 4, 2022

Establishing a Company Brand. Determining your company’s brand isn’t a walk in the park. After all, everything depends on the chosen brand, and your marketing strategies or product labels will depend on which brand you wish to project. Here are the steps to take to help in the brand-building process.

Company 91

Company Brands Compete Project 91

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Apps like TikTok, Instagram, and Twitch are all competing with YouTube for an overlapping audience. You need YouTube. The post Is YouTube for you?

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

Keyhole.co

MARCH 24, 2024

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. Consistent branding is known to increase revenues by as much as 33%. What is a brand strategy?

Template 62

Template Templates Strategy Brands 62

Ignite Social Media

DECEMBER 20, 2021

These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. The content you’re posting isn’t only competing against like-brands. Lasso Lesson 1: Find Your “Nate the Great.”

Social Media 184

Social Media Strategy Team Compete 184

Sprout Social

SEPTEMBER 23, 2022

Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. If your brand is looking to enter the Latinx market, here’s what you need to know. Cultural competency. Linking up with Latinx creators.

Strategy 110

Strategy Marketing Authentication Communities 110

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Visually SM

OCTOBER 29, 2020

However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. — Xbox (@Xbox) September 9, 2020.

Strategy 145

Strategy Marketing Sports Team 145

Sprout Social

MARCH 29, 2023

In fact, according to The Sprout Social Index™ 2022 , roughly one-third of HR teams already partner with their social team on the organization’s social strategy. In this article, we explain ways to use social to build and refine highly effective recruitment strategies—whether you’re trying to fill entry-level positions or C-suite roles.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. The platform continues to evolve and offer opportunities for brands. As of 2018, 71% of US businesses reported they use Instagram for marketing.

Instagram 162

Instagram Strategy Marketing Metrics 162

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Sparkcentral by Hootsuite is the perfect solution for our messaging-first strategy.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. Bring fans behind the scenes.

Brands 133

Brands Sports Compete Apparel 133

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Here’s what we learned from their strategies. Published on Categories.

B2B 136

B2B Brands Marketing How To 136

Likeable

FEBRUARY 15, 2022

but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday? Impressively, some brands were able to quickly create real-time content that played off of the ad.

Social Media 110

Social Media Brands Content Travel 110

Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

Social Media 52

Social Media Strategy Sports Meme 52

Social Media Strategies Summit

FEBRUARY 1, 2024

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 186

Analysis Social Media How To Hashtag 186

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. But what separates Instagram video from that of competing social networks? Consider below why Instagram’s video platform is so brand-friendly. Short-form? Something in-between?

Instagram 143

Instagram Video Brands Compete 143

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 106

Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

BeingOptimist

FEBRUARY 9, 2021

Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. However, Instagram brings all sorts of business together, allowing them to compete regardless of their size or budget, as it is free to promote your business as well as targeting the right audience.

Small Business 92

Small Business Instagram Strategy Marketing 92

Ignite Social Media

JANUARY 12, 2018

We have officially transitioned into a new year and it is time to start implementing your new or revised strategy. Keep in mind that it is never too late to add to or tweak your strategy. Video should be an integral piece of your content strategy across all channels. Video will continue to grow in importance in 2018.

Strategy 133

Strategy Social Media CPC Influencer 133

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

agora pulse

FEBRUARY 23, 2021

Bonus Materials: FREE Instagram Strategy Guide. In the past 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several megabrands, SMBs, startups, and agencies. I don’t think the organic reach is completely dead, but the strategies that used to work a few years ago are not relevant anymore.

Strategy 129

Strategy How To Marketing Instagram 129

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. Let’s unpack each pillar and discover how your brand can use social insights to drive similar business strategies. Challenge.

Hotels 124

Hotels Strategy Travel Sentiment 124

Koka Sexton

AUGUST 11, 2023

Content marketing is a growing field with more businesses competing for attention and resources than ever before. In this article, we’ll dive deep into the practices that distinguish top-performing content marketers, focusing on documented strategies, budget allocations, and measurement practices.

Strategy 52

Strategy Content Loyalty Marketing 52

Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

Survey 259

Survey Compete Forums News 259

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 92

Social Media Brands Meme Real Estate 92

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Brands 114

Brands HootSuite Module Meme 114

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Social Media Predictions to Guide Your 2022 Social Strategy. The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. TikTok Goes Mainstream.

Social Media 208

Social Media API Reputation Compete 208