Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. How can you use Linkedin for your brand the right way? Here are the steps for creating your Linkedin strategy.

B2B 130

B2B LinkedIn Strategy Brands 130

The Realtime Report

NOVEMBER 30, 2022

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. Zero brand visibility equals zero brand revenue.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. Zero brand visibility equals zero brand revenue.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. What does it all mean?

Communities 87

Communities Products Company Strategy 87

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. Having social media can be great for customer service and easier for both the company and the customer. Social media lessens the amount of times a user has to call your company for a quick question or concern. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. How can I implement a video strategy for my brand? In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook.

Social Media 246

Social Media Video Company Content 246

Convince & Convert

DECEMBER 15, 2023

Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. The SEO of search engines and social media matter equally in creating a trustworthy brand identity. What is social media SEO? Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 146

Trends Brands Airlines Energy 146

Sprout Social

JANUARY 29, 2024

Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels.

Social Media 113

Social Media Strategy Exercises Retail 113

Amy Porterfield

FEBRUARY 14, 2023

Listen on… The decision to have a personal brand or a company brand is a strategic one – here’s what you should consider If you’re thinking about starting a business, have you thought about whether you want to have a personal brand or a company brand?

Company 78

Company Brands Marketing System 78

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media. Sharing = caring.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Social monitoring is an essential part of any social customer care strategy.

Social Media 136

Social Media Strategy Brands Airlines 136

Awario

NOVEMBER 30, 2020

Social media has completely transformed the way companies do marketing. There used to be a time when the only way for your brand to get noticed by millions of people is if you spent a ton of money on marketing. Here are some of the best brand building strategies that you can use on this social media platform.

Strategy 97

Strategy Instagram Brands Campaign 97

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Iconic beauty brand Glossier swears by this approach, and it has served them well.

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. So, how do you turn these insights into strategies for influencer marketing success ? Build your strategy. He’s worked with brands like Thomas Sabo and Just Eat.

Influencer 101

Influencer Brands Fashion Review 101

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s not just a trend—it’s a proven strategy. It’s time for B2B brands to embrace the power of influencers. There lies the magic of B2B influencer marketing. Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

Influencer 113

Influencer Brands Marketing Embedding 113

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Collaboration 112

Collaboration Brands Fashion Sports 112

The Realtime Report

JANUARY 6, 2022

Why Should a Brand Include AI Voice into Their Audio Content Strategy? Brands that want to stay ahead need to leverage AI Text to Speech convertors to develop the perfect audio content strategy. It allows brands to have a unique voice that represents them and helps them stand out. Cons of AI Voice Generator.

Strategy 91

Strategy Brands Content Authentication 91

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. Download our free social media strategy template to help develop a plan with more ease and speed. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Oktopost

MARCH 16, 2023

With the rise of social media and the need for quick video content, B2B companies are now more likely to use video as part of their strategy, thanks to the proven effectiveness of video in engaging and converting leads.

B2B 125

B2B Video Strategy Film 125

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 103

Influencer Brands Collaboration Authentication 103

Oktopost

APRIL 6, 2023

Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. In the B2B world, social listening is an essential practice for B2B organizations that want to create an effective B2B social strategy.

Atlassian 118

Atlassian Strategy B2B Apple 118

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

JANUARY 20, 2024

Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? Anyone can market on Facebook–big brands, small businesses, and individuals alike. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Social listening should be an integral part of any marketing strategy. What Is Social Listening?

Strategy 106

Strategy Brands Influencer Analysis 106

Convince & Convert

AUGUST 5, 2014

At Rival IQ, we see tens of thousands of companies, products, and people come through our system. This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. Read the whole entry. »

Microsoft 155

Microsoft Products Company Brands 155

Keyhole.co

MARCH 24, 2024

The company also recorded a whopping $2.2 That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly. The brand also talks about offbeat places around the world and what makes them unique. The brand also posts influencer content and shares UGC on TikTok.

Communities 59

Communities Social Media Strategy UGC 59

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228

B2B Company Facebook Video 228