Social Media Strategery

APRIL 23, 2012

About making the public think your product is the best or that your company is awesome. Public Relations is about – you guessed it – building and maintaining relationships with the public, the very public buying your products, walking into your stores, writing about your company, and telling their friends about their experiences.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JUNE 30, 2017

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. And the latter is something that every employee at every level at every company should be striving to do.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

OCTOBER 24, 2012

I just finished reading this article in last month's Fast Company where the CEO of Pinterest , Ben Silbermann, discusses how Pinterest got started, where it's at today, and what its future may hold. You can trot out your pageviews and member numbers to your boss all you want.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

MARCH 21, 2013

Brands seem to be at war in some sort of social media arms race and there’s no end in sight. How does this fit with our company DNA? And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too. Why are we dedicating resources to this instead of that? What happens when…?

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. The most established brands merely did what they know best – build a better mousetrap. Give life to used or recycled tools by creating a branded tool library.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? Maybe Unilever’s threat will spur other brands to take a more active role in media ethics, but history tells me otherwise. Call out lazy, biased reporting.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

SEPTEMBER 4, 2013

One of the world’s most connected men, Baratunde Thurston , recently took a month-long digital detox, chronicled in the July/August issue of Fast Company. Paradoxically, as people are realizing this always-on, always-connected lifestyle isn’t sustainable, companies and brands seem to be going in the opposite direction.

Brands 96

Brands Tumblr Syndication ROI 96

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130

Education Class Groups Groups 130

Social Media Strategery

DECEMBER 7, 2011

As The Cluetrain Manifesto taught us way back in 1999 (also before social media), “public relations does not relate to the public, companies are deeply afraid of their markets.” I can no longer be the man behind the curtain, ghostwriting messages and press releases while I hide behind my brand or organization.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

AUGUST 21, 2015

It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. We also focus on the size of our company – it’s midsized (like KC on a macro level). There’s a chance to blaze your own path in our company, and as a young up-and-comer in the Kansas City community.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

APRIL 14, 2013

A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Listen to the stories.

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

MAY 13, 2011

Remember that the brand on your business card may give you some instant credibility when you first start out, but are you ready to deal with both the good and the bad? What are you going to do when people start attacking you on your blog, Facebook, and Twitter because they have an issue not with you personally, but with your company?

Social Media 121

Social Media Conference WordPress Training 121

Social Media Strategery

MARCH 23, 2012

As I wrap up my first week in Chicago, I've fully realized the advantage of working with the same people for years – they knew exactly how I thought about PR, social media, communications, and branding. They knew what I looked for in their work, what questions I would ask, what points I wanted them to make.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

MARCH 11, 2012

For one, I never expected to still feel challenged after so long with one company; I never expected to have even half the opportunities that I’ve had here; I never expected to enjoy working hand in hand with our clients as much as I did; and most of all, I never expected to love working with the people here so much. What happened?

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. A recovery.gov for private enterprise?

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. After all, you’re the advocate for the community, not a mouthpiece for the development team.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

FEBRUARY 9, 2010

I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# For example (from the Fast Company article ), “In 1989, the pilots of the Exxon Valdez ran it into Bligh Reef, spilling enough oil to cover 11,000 square miles of ocean.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. link] What Makes Government 2.0 Different from Enterprise 2.0?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

AUGUST 8, 2010

Although some people are sleeping and are still thinking advertising, print, TV … Allow and promote evangelist of your company, brand and products. That's why so few brands/companies/organizations have really *gotten* social media yet. Who runs your SM accounts? Train and educate them. And call them evangelists.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

MAY 19, 2010

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Do a Twitter search for your organization/brand and see what others are saying via steveradick.com [.] Otherwise, it just sounds like complaining for complaining's sake.

Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

NOVEMBER 7, 2016

Brands are making the same mistake that newspapers and other media publishers have made. It doesn’t build brands. Don’t let your brand make the same mistake. Build one that will build your brand, help your customers, and increase your employee’s morale. If you’re a car brand, share photos of cars.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

OCTOBER 8, 2015

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. Brands are creating a LOT of content across a wide variety of media. Who owns websites? Who owns social media?

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

JULY 25, 2010

This story resonated with me because it not only made me think of all the companies and brands that have earned my loyalty over the years, but also of the the interactions that I have had with our government, be it at the Post Office, at the DMV, as the Social Security Administration, the IRS, etc.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

MAY 27, 2012

The company's resumes@companyname.com email isn't your only point of entry. The best personal brand is the one that best reflects who you actually are, not some contrived image that you want people to think you are. You don't have to rely on the formulaic resume and cover letter.

Social Media 111

Social Media Consultant LinkedIn Sports 111