Mindjumpers

JULY 18, 2012

Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Creates a common understanding of the company.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. Spanish railway company offers download for their passengers. Similar Posts: LinkedIn Launches ‘Follow Company’ Button.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

AUGUST 24, 2010

According to the people behind the Bees Awards, the general trends to be observed among the entries is the fact that brands and companies are embracing the use of social media in their marketing approach. The entries are placed in 16 different categories and exemplifies the power and creativity of social media marketing professionals.

Company 171

Company Social Media Disqus Collaboration 171

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

NOVEMBER 28, 2011

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. The network for professionals can be seen as a good place to highlight the USPs of your company, attract the right talent and probably recruit the biggest and the brightest in the industry. Product & Services.

LinkedIn 241

LinkedIn Brands How To Overview 241

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

FEBRUARY 21, 2012

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S., according to executives briefed on the company’s plans.

Brands 213

Brands Facebook System Conference 213

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort. What are our resources – manpower and financial?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Without alignment with the corporate strategy, there is no chance that you will be truthful towards your target group or stand a chance in supporting the company with the initiative. like all other initiatives that are successful in a company is successful, it’s a team effort. What are our resources – manpower and financial?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

FEBRUARY 23, 2011

Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. First of all, it’s crucial that you are aware of what problems this negative talk about your brand can cause.

Reputation 243

Reputation Social Media Brands Policies 243

Mindjumpers

JULY 12, 2012

It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set. How does a social media policy benefit your company? Protecting your brand and business. Showing a modern and transparent company. How do employees add most value?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

JANUARY 3, 2012

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. They have to be eyes, ears and voice of the company in the true sense. But on the other hand, it provides an open opportunity for brands to connect with their customers. And it doesn’t end there!

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

AUGUST 15, 2012

Building a presence in social media can be terrifying for many brands. This is what all brands fear in social media. Sometimes we need to turn things around and realise that fans are not just looking to sabotage brands. And from the story on Adweek, the company seems to live up to their identity. We are home.

Brands 214

Brands Comments Travel Social Media 214

Mindjumpers

NOVEMBER 21, 2012

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. It is about matching the brand with the candidate that is considered the most suitable one of all.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

MAY 12, 2011

Tweet Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. However, the new feature gives an additional “wow&# factor to the brands plus free advertising. This is already know from the tagging of personal profiles.

Brands 247

Brands Facebook Features Advertising 247

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Relevance is key.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

JANUARY 27, 2011

What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. It creates an image of Google as a company that can keep pace and stay relevant in the world.

Google 176

Google Brands Marketing Engineering 176

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. – Make your story unique, so the audience gets an impression of your company. me says: September 30, 2010 at 8:16 am [.]

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

OCTOBER 31, 2011

Challenge: Soften their brand image. Campaign: Unique campaign was run by a Swedish bus company which asked users to add their Facebook profile picture to the side of a bus, virtually on Facebook. The idea of the campaign was to encourage the passive supporters to be part of the parade.

Transportation 205

Transportation Brands Facebook Posterous 205

Mindjumpers

JULY 26, 2010

» Can an Unknown Brand Become Word of Mouth? In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? Can a brand become word of mouth within days? But one thing is clear – the company achieved the goal of brand awareness.

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

NOVEMBER 7, 2014

Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. Rob Garner outlines key considerations for all aspects in building a digital brand in the social world, and introduces tons of tools and tasks for you to try out and implement.

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

JUNE 5, 2013

With more than 48 million unique visitors globally, Pinterest has gradually been developed, and lately with the launch of rich pins, Pinterest has been optimized for brand presences. However, remember to also use Pinterest as a way to tell more about your company and your values. What Facebook’s New News Feed Means For Brands.

Features 240

Features How To Guidelines Price 240

Mindjumpers

OCTOBER 14, 2014

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. Similar Posts: Weibo – a Chinese Social Media platform.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Companies Are Data-Rich and Insight-Poor [Report]. For Social Success: Think As A Media Company. Mindjumpers has contributed to a new report issued today by Skyword. > Download the full report here.

Report 244

Report Nielsen Overview Compete 244

Mindjumpers

DECEMBER 20, 2013

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand. Social media is our new news site.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Mindjumpers

FEBRUARY 14, 2011

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. Maintaining a presence on social media platforms is something that requires an effort from the given company.

Tips 230

Tips How To Authentication Policies 230

Mindjumpers

NOVEMBER 23, 2012

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

JUNE 5, 2012

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. The community-based t-shirt company Threadless is a crowdsourcing business whose design is created and chosen by the online community.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

FEBRUARY 9, 2012

The people at Bluegrass made this infographic illustrating how content marketing is gaining a foothold and how it is used by brands. For brands, content marketing is mostly about creating brand awareness, generating leads and acquiring customers. Similar Posts: Social Media And Branding [Infographic].

Content 250

Content Marketing Newsletter Social Media 250

Mindjumpers

JULY 22, 2011

Since online communication does not have any touch and feel factor, something which can work to a company’s advantage is building trust in its communication. Any wrong information or fact can hamper a company’s image for the customer. Companies’ Use of Content Marketing Is On the Rise [infographic].

Privacy 243

Privacy Reputation Advertising Social Media 243

Mindjumpers

FEBRUARY 21, 2014

1: Listen for more than brand and product names. Your audience may be driving conversation through relevant topics that are linked with your brand but with no specific namedropping. Alternatively you may discover that your brand is mentioned but with misspellings or nicknames. 2: Revealing your brand’s key influencers.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

OCTOBER 27, 2011

For brands on Facebook, this is something that establishes how important and effective it can be for your business to be present with a Facebook page. The study included 331 companies with an annual revenue of more than $10 million, and it found that 23 percent of them provide customer service and support via the social network.

Facebook 252

Facebook Overview Foursquare Study 252