Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. What does it all mean? And is it really worth it? Scientists? Makeup aficionados?

Communities 83

Communities Products Company Strategy 83

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 116

Strategy Brands Content UGC 116

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Pixlee

MARCH 8, 2018

The idea of community has become a major focus of brands in many verticals. traditional methods of marketing still have their place, community-building is now a. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. who are buying them.

Communities 48

Communities Brands Pharmaceuticals Community building 48

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 124

Reputation Tools Brands How To 124

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

NOVEMBER 15, 2022

Humans are visually oriented and gravitate toward eye-catching content, so refine your visual design skills and knowledge of software programs such as Canva , Figma, and Adobe Creative Suite. build a strong brand identity. Focus on community engagement. A social media manager must be able to write well.

Social Media Management 233

Social Media Management Skills Social Media Metrics 233

Sprout Social

SEPTEMBER 12, 2022

Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. 9 stellar social media management agencies for your brand. Narrowing down which ones are right for you, your team and your brand can feel like a challenge. Full Blast Creative. We live it.

Social Media Management 88

Social Media Management Social Media Real Estate Brands 88

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Competition: 77%. Industry terms and trends: 61%.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? Sign up for a 30-day free trial to test drive our software and see if we have what you need.

Publishing 90

Publishing Tools Brands Facebook 90

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 273

Social Media Tips Marketing HootSuite 273

Oktopost

OCTOBER 10, 2022

Branding is crucial for every business. However, before you can form a strong brand image, you first need to make sure that your brand is visible to the right audience. In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond.

Brands 75

Brands B2B SEO Influencer 75

Pixlee

MAY 28, 2021

Lending itself to images and videos exclusively, the highly visual platform attracts users and visual brands alike. Conversely, non-visual brands, like insurance, software, and other similarly abstract brands can struggle with Instagram as a channel. Building that emotional connection with your brand is key.

Instagram 83

Instagram Insurance Brands UGC 83

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 83

Analytics Conversation Brands Sentiment 83

Techipedia: Tamar Weinberg

JUNE 19, 2012

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. But good communities are more than support channels. They entice higher brand loyalty by enhancing ‘insider’ status. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

Communities 62

Communities Brands Class Community building 62

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community.

Communities 100

Communities Tips Metrics Community building 100

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Ericka Riker, Community Manager. Manager of Community Management.

Social Media 198

Social Media UGC Trends Organization 198

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Good communication skills are among creators’ strongest assets!

Social Media Management 96

Social Media Management Social Media Brands Content 96

Sprout Social

JUNE 6, 2024

At Sprout, we embrace a human-centric philosophy to developing AI capabilities that empower the people behind your brand to work faster and smarter. Helping brands meet their audience in more places Today’s social media ecosystem is made up of a growing list of networks, each with unique algorithms, content formats and audiences.

Hotels 95

Hotels Influencer Report Platform 95

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Brand Love is also the social team’s primary OKR.

Atlassian 95

Atlassian ROI Social Media Collaboration 95

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

Software 62

Software Communities Forums Hubspot 62

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. How 3 brands are promoting popular BookTok recommendations on TikTok. Maas , don’t worry.

Brands 102

Brands Retail Meme Trends 102

Ignite Social Media

AUGUST 14, 2023

Therefore, you’d probably expect us to have a bias that every brand should hire a social media agency. However, we’ve learned hard lessons over the years that there are many situations in which a brand should not hire a social media agency. In that case, you may want to engage a social media marketing agency.

Social Media 147

Social Media Marketing Cost Team 147

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. Instead of listening software, we just listened. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media.

Communities 125

Communities Construction Case Study Compete 125

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

SEO 158

SEO Social Media Strategy Hashtag 158

Webbiquity SMM

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

Brands 185

Brands Software Guidelines Travel 185

The Realtime Report

SEPTEMBER 22, 2020

Your idea may seem fine for your location or community, but this doesn’t mean that it will be scalable. Your business plan might show well to investors, but scalability can’t really be judged until it can be seen through customers paying full price for the product and proving loyal to the brand. Set Up the Operations.

Startup 172

Startup Software Small Business Products 172

Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. You can’t do it all alone.

Collaboration 224

Collaboration How To Education Team 224

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

B2B 159

B2B Instagram Brands Hubspot 159

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Brands will spend differently depending on their unique goals. Engagement and community management. There is no one-size-fits-all social media management cost.

Social Media Management 117

Social Media Management Cost Social Media Price 117

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 114

Examples Social Media Sentiment Influencer 114

Waxing UnLyrical

JUNE 21, 2018

As technology develops, software and consumers become increasingly integrated. ” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. Guest Post by Brooklin Nash. Tip #1: Seek Out Employee Evangelists.

Authentication 125

Authentication Brands How To Review 125