Convince & Convert

APRIL 18, 2013

Dorie Clark , Forbes contributor and author of Reinventing You , joins the Social Pros Podcast this week to discuss avoiding being pigeonholed in your current job, how to make a career change organically that will make sense, and accurately representing yourself in your personal brand. The RSS feed is: [link]. . Listen Now .

Brands 137

Brands How To Social Media RSS 137

Twist Image

JANUARY 31, 2014

It is an ongoing space where people come together to think differently about how brands can better connect with consumers. Brands struggle to understand digital marketing. In a world where pictures can be sent via mobile and then destroyed so that no trail ever exists, I still believe in words. online community.

Blogroll 103

Blogroll RSS iPhone Software 103

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

Activities 144

Activities Social Media Mobile Geotagging 144

Freelance Social Media

MAY 20, 2010

This is on top of what is happening with the new “ Community Pages “ These new pages are making it confusing for a user to differentiate between an Official Fan page and a Community page. A business can’t control their brand as much if people are landing on these Community pages and sharing information.

Facebook 185

Facebook Foursquare Authentication Privacy 185

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. SMS, really? Final Thoughts.

SMS 187

SMS Strategy Marketing Discount 187

Freelance Social Media

JULY 8, 2010

They added a Facebook page and fired up a Twitter account which appears to be very active, which is great because a twitter account is pointless unless it interacts and becomes part of the discussion with its community. On top of all this, they leaped into the mobile social media aspect with the Foursquare specials. Thanks again.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Kikolani

NOVEMBER 2, 2011

Brand your blog. Stand out from your competition and copycats by branding your blog. Craft your RSS feed content to avoid making it easy for content thieves. Michael Martinez published this post about how scraper blogs exploit RSS feeds like Feedburner by sending out links to blogs on a buy list. Build your network.

RSS 165

RSS FeedBurner WordPress Creative Commons 165

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. “I am not a community manager.”

Case Study 119

Case Study Community building Social Media Skills 119

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Facebook users are mobile. The mobile experience becomes almost entirely about the newsfeed.

Advertising 132

Advertising Marketing How To Education 132

Jason Yormark

AUGUST 13, 2009

For the past few months I’ve had the luxury of watching a new local business not only use social networking and community building to build buzz for their business, but integrate it so much so, that it is an integral part of their day to day routine. That’s true community, and incredibly powerful stuff.

Examples 249

Examples Social Media Social Networking Community building 249

Kikolani

APRIL 13, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. New Freelance Writer Community: About Writing Squared – Interview with Anne Wayman and Lori Widmer, the founders of About Writing Squared: The Supportive Community for Freelance Writers and Other Creatives.

Mashup 121

Mashup Resources RSS Remix 121

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Listen Now. Tweetable Moments.

Posterous 126

Posterous Social Media Comparison Team 126

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 132

Activities Tumblr How To Fashion 132

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. Alix Hart, Best Buy @trahla. Please Support Our Sponsors. Listen Now .

How To 131

How To Retail Buy Mobile 131

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Please Support Our Sponsors.

Authentication 139

Authentication Nielsen How To Case Study 139

Small Business Mavericks

FEBRUARY 27, 2011

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. About Us What’s a Maverick?

Small Business 117

Small Business Case Study Press Release Mobile 117

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Twist Image

NOVEMBER 12, 2010

The more astute you are to the online channels (and tactics like consumer reviews), the more you begin to realize that brands can't hide. Before buying anything, consumers know what they're getting into and because this content exists, it's increasingly more difficult for a brand to sell a sub-par product or service. That's engagement.

Bazaarvoice 108

Bazaarvoice iPad Marketing Loyalty 108

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. But these are perhaps the least interesting things a brand can talk about. Social Media Stat of the Week: 55% of brand advocates use email to share.

How To 153

How To Banking Social Media Case Study 153

Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. The RSS feed is: [link]. Please Support Our Sponsors.

Klout 131

Klout Curation Social Media Analytics 131

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now.

Curation 131

Curation Content Vimeo Yahoo 131

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Evol8tion connects brands with early stage startups to provide technology solutions to business problems. Listen Now.

Startup 124

Startup Education Social Media Upcoming 124

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. But these are perhaps the least interesting things a brand can talk about. Social Media Stat of the Week: 55% of brand advocates use email to share.

How To 141

How To Banking Social Media Case Study 141

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Tools 247

Tools Adwords Marketing Class 247

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

Case Study 133

Case Study ROI Social Media Team 133

Almost Savvy

NOVEMBER 11, 2009

I am most interested to know what you, the AlmostSavvy community, want to know from them. And…to further show my appreciate for you, the AlmostSavvy community, do I have a deal for you! If you enjoyed this post, make sure you subscribe to my RSS feed ! Clearly, the future of the web is mobile.

Mobile 113

Mobile Lijit SMS LinkedIn 113

Kikolani

MAY 11, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Syndicate your RSS. By adding your website RSS to content syndication websites you maximize exposure of your content. Business 2 Community. To find them, just Google your main keyword. Share it on social.

Syndication 95

Syndication Content Marketing Alltop 95

Adam Cohen

JULY 19, 2010

If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. Much to their dismay, Marc and Jason have invited me to host the tweetchat this week. More about this blog here. Thanks for dropping by.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Kikolani

JULY 27, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 18 Plus Free Mobile Apps for Freelancers – Here are 18 handy freelancing tools that you can download to your mobile device. Or subscribe directly to Fetching Friday only via RSS or email.

Mashup 113

Mashup Resources RSS Remix 113

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Can One Bad Tweet Taint Your Brand Forever?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Almost Savvy

JULY 20, 2010

Take a closer look and you’ll see that you can customize the data you see by selecting a timeframe and type of information (social media, mobile or games). If you enjoyed this post, make sure you subscribe to my RSS feed ! Image courtesy of Tiago Ribeiro.

Social Media 228

Social Media Content LinkedIn Lijit 228

Small Business Mavericks

FEBRUARY 6, 2011

When it came to communications, 64% preferred promotional e-mails compared to 25% traditional snail mail, 8% social media, and 5% for mobile phone. Social media is being used not to drive traffic to a website, but to promote a brand and to collect e-mail data. You can follow any responses to this entry through the RSS 2.0

Social Media 187

Social Media Marketing Small Business Case Study 187

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52