Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 104

Engagement Tips Loyalty Metrics 104

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Pam Moore

MARCH 25, 2020

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Social media now showcases not only the brands that do it right, but also the brands that are lazy. Are You Ready ?”

Brands 78

Brands Smart Phone ROI Social Media 78

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. Plus, everyone is competing for attention.

Social Media 90

Social Media Content Airlines Authentication 90

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 92

Social Media Brands Instagram Training 92

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Why: Confidence is just as valuable as competence. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!).

Loyalty 182

Loyalty Consultant Flickr Compete 182

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 111

Social Media Marketing Atlassian Team 111

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Mindjumpers

AUGUST 16, 2012

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies.

Campaign 235

Campaign Facebook Marketing Mobile 235

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

MARCH 7, 2024

Look at the channels they use to communicate and engage with customers, promote their business and drive the most visibility. The report should show how each competitor tells their brand story and the value they deliver to customers. Look for areas where your product can leverage emerging technology to gain a competitive edge.

Analysis 92

Analysis Report Examples Tools 92

Pixlee

JANUARY 3, 2017

The advent of social media revolutionized the way brands communicated with customers. Countless businesses and brands are all competing for that individual’s attention. Countless businesses and brands are all competing for that individual’s attention. What Is Brand Awareness? The only problem?

Social Media 41

Social Media Brands How To Compete 41

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

Social Media 52

Social Media Strategy Sports Meme 52

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52

Pixlee

FEBRUARY 1, 2019

It also has to suit your brand messaging and intended audience. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. You can offer cash rewards for advocates who promote your brand to their peers. Identifying brand advocates. Or just reward the referrer?

Discount 41

Discount UGC How To Apparel 41

Buffer Social

JUNE 13, 2019

Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like for you to give it a try with your brand. Here are some examples of memes in the Instagram feeds of top brands.

Meme 75

Meme Instagram Feed Feedly 75

Later

JULY 3, 2020

Instagram Shopping presents a huge opportunity for brands not only to influence and inspire shoppers but also to sell to them. If you’re an e-commerce brand looking to increase your online sales and you haven’t gotten started with Instagram Shopping yet, 2020 is definitely the year to do it. View this post on Instagram.

Trends 110

Trends Instagram Meme Badge 110

Adam Sherk

JULY 15, 2013

Joanna Lord – Joanna seems genuinely passionate about building customer loyalty, transparency and some of the specific marketing efforts that big brands have undertaken. Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO.

SEO 148

SEO Tips Startup Compete 148

Hootsuite

FEBRUARY 18, 2020

For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Remember, everyone on social media is competing for attention. Broaden the reach of your contest by teaming up with an influencer or brand partners. Create clickable content. It’s that simple. Discount code.

Social Media 145

Social Media How To HootSuite Discount 145

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Build a community.

Strategy 100

Strategy Brands Facebook How To 100

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Reputation 121

Reputation Brands How To Review 121

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging. Couponing Goes Digital. At Your Service. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Keyhole.co

MAY 2, 2024

Social listening is an in-depth analysis to know what people think about your brand. We will present how to effectively start with LinkedIn social listening and the top tools you can use to improve your brand’s performance and enhance social media strategy to better engage with users/customers. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. This makes you a valuable community member and builds awareness. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award.

Small Business 98

Small Business Marketing Compete Directory 98

Techipedia: Tamar Weinberg

MARCH 4, 2010

How does one small hotel possibly compete with these hotel franchises? Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Is it even possible? We can say that it is. In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245

Hotels Social Media Communities Discount 245

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Athleta community! Connect with specific audiences.

Examples 145

Examples Company Social Media Apparel 145

Convince & Convert

APRIL 15, 2010

When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty.

Content 124

Content Marketing Consultant Social Media 124

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Why We Compete at The Data Open. That's why we compete at The Data Open. TikTok shakes up the status quo.

Trends 145

Trends Social Media CPA Sports 145

Hootsuite

DECEMBER 6, 2021

The prospect of winning something draws users in and gives them a chance to familiarize themselves with your brand. Giveaways, by nature, give your audience a chance to interact with your brand and your content. Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos.

Instagram 145

Instagram How To Hashtag HootSuite 145

Later

JUNE 11, 2021

And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Plus, with over 180M users on the platform , there’s a major opportunity to reach new people and increase brand awareness. Grow your community? Let’s get into it. The takeaway?

Twitter 86

Twitter How To Compete Hashtag 86

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort. better than every other content type.

LinkedIn 89

LinkedIn How To Collaboration Analytics 89

agora pulse

APRIL 28, 2020

Ian Cleary: A social media manager gets to engage with audiences of one or many brands, and if you’re a friendly person, this can be a lot of fun. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

DECEMBER 3, 2013

But would you consider going to the extreme of ostracizing non-customers to spur on brand loyalty ? Abercrombie & Fitch’s CEO Mike Jeffries identifies their ideal customers as “cool, good-looking people,” and has publicly said the brand refuses to market to anyone outside of that subgroup. Is this crazy or tactical?

Apparel 167

Apparel Advertising Comparison Reputation 167