Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. This branded hashtag challenge resulted in 2 billion video views and 1.3

Brands 107

Brands Hashtag Trends Fashion 107

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Competition: 77%. Industry terms and trends: 61%.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Sprout’s TikTok? Hint hint.).

Social Media 90

Social Media Brands Meme Real Estate 90

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Sprout Social

SEPTEMBER 2, 2020

That’s exactly why brands are integrating video into their content strategies and racking up huge viewership in the process. But what separates Instagram video from that of competing social networks? Consider below why Instagram’s video platform is so brand-friendly. Short-form? Something in-between? Flashy filters.

Instagram 142

Instagram Video Brands Compete 142

agora pulse

NOVEMBER 18, 2020

Looking for solid, time-tested advice on how to build a brand on Twitter? Can you really build a brand on Twitter 280 characters at a time? I’ve built my brand even though I live in a small historical town that not many people have heard of. Last year, Brand 24 monitored over 3.7 The answer is YES! How cool is that?

Twitter 166

Twitter Brands How To Activities 166

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

They have to do something to differentiate themselves from the larger brands. To keep consumers engaged, aware of their product, and demanding more, small CPG brands have incorporated text-driven calls-to-action and QR codes on packaging. Couponing Goes Digital. At Your Service. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 112

Activities Brands Social Capital Compete 112

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

Campaign 89

Campaign Brands Fashion Buy 89

Pixlee

SEPTEMBER 20, 2017

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

Communities 62

Communities Brands Class Community building 62

The Realtime Report

OCTOBER 31, 2023

Chew clarifies, “Social Commerce highlights people’s desire to purchase less from brands and more from the community, moving through creators and influencers, buying directly from the person versus a big box. Consumers want to feel connected to your brand. You’re competing with viral, funny, and entertaining content.

Authentication 91

Authentication Influencer Compete Trends 91

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

B2B 133

B2B Brands Marketing How To 133

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Pam Moore

MARCH 25, 2020

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Social media now showcases not only the brands that do it right, but also the brands that are lazy. Are You Ready ?”

Brands 78

Brands Smart Phone ROI Social Media 78

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Here are tips to make sure you can outsmart social media search and get in your audience’s feed.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Writtent Blog

DECEMBER 6, 2023

To compete on the same level but with a smaller budget, you have to market smarter. This makes you a valuable community member and builds awareness. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

APRIL 19, 2022

Candidates compete for the same jobs, while businesses compete for a common pool of talent that could help them generate a competitive advantage. Just as workers need to develop their personal brand, companies need to find ways to cultivate a strong employer brand strategy. Does Employer Branding Really Matter?

Brands 62

Brands Microsoft Compete Issues 62

Convince & Convert

DECEMBER 3, 2014

Bland, boring tweets and Facebook updates aren’t of much value, but that’s what many brands are sharing. Their brands have a presence, but the content is lacking. As a result, these brands do not cultivate vibrant, engaged, and growing social media groups. This makes the Arment Dietrich brand both visible and engaging.

Engagement 167

Engagement Social Media Brands How To 167

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Convince & Convert

FEBRUARY 24, 2010

Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it. What can your employees do in terms of being “ accidental marketers &# for the brand? But, if they tweet your brand, they expect you to answer in seconds. Who’s listening? How much can you say?

Compete 116

Compete Conference Organization Social CRM 116

Pam Moore

JUNE 5, 2018

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? Or is an investment in my personal brand only needed if I am looking to be some kind of super famous online social rock star or self centered narcissist?”

Brands 157

Brands How To Authentication Training 157

Proactive Report

DECEMBER 16, 2010

This time last year I put branded content on my list of PR trends to watch in 2010. There is, however, a content competency gap between the recognized value of marketing content and the development of content strategies, says this report. Closing this content competency gap will become a priority next year.

Compete 72

Compete Content Marketing Trends 72

Pixlee

MAY 9, 2022

Look at Competing Brands & Design for the Customer Journey you Want. First, you can look at what competing brands are doing in terms of their creative talent and marketing. Invest in Community-Driven Marketing. Community isn’t just a buzzword in marketing. Turn to community content (see more below).

UGC 75

UGC How To Compete Apparel 75

Later

JULY 29, 2021

Vancouver-based lifestyle brand Herschel Supply is a pioneer when it comes to good social strategy. With over 1M followers on Instagram alone, the design-driven accessories brand has successfully built a cult following with international appeal. We are definitely a lifestyle brand. View this post on Instagram.

Brands 66

Brands Travel Instagram Curation 66

Pixlee

JUNE 17, 2020

Digital-first marketing has been vital to brand growth for decades. billion internet users, businesses need to have a strong online presence if they hope to compete. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way.

UGC 53

UGC Brands Apparel Communities 53

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. Plus, everyone is competing for attention.

Social Media 89

Social Media Content Airlines Authentication 89

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media. But the big miss in many cases is social media staffing.

Communities 126

Communities Construction Case Study Compete 126

Pixlee

NOVEMBER 4, 2020

As more people engage with brands, businesses, and creators through digital channels, marketers are funneling their efforts to utilize short-form videos in their marketing campaigns. . billion of the world’s population is active on the internet , it would be a foolish decision to ignore the enormous opportunity to market your brand digitally.

Video 89

Video Brands Repository Marketing 89

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 91

Social Media Brands Instagram Training 91

Social Media Strategies Summit

DECEMBER 22, 2022

Provide Community News & Updates. Arguably the most obvious use case of social media for government agencies is providing news and relevant updates to your community. It helps position your agency as a source of authority, which builds trust in your brand and improves your public perception.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Why It Works: Sometimes, the best content is that which comes from the community. Often an under-utilized resource, brands only seek to gain by showcasing content from fans, as user generated content is often perceived to be more authentic and representative than branded.

Communities 60

Communities Tips Content Authentication 60

Sprout Social

SEPTEMBER 23, 2022

Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. If your brand is looking to enter the Latinx market, here’s what you need to know. Cultural competency. Linking up with Latinx creators.

Strategy 105

Strategy Marketing Authentication Communities 105

Social Media Strategies Summit

DECEMBER 7, 2023

They have a culture that may look very different from what our campuses, and the communities where our campuses are located, look like,” Dr. Phillips explains. And they may have experiences where they haven’t felt welcomed or felt part of a community.” But Dr. Phillips insists it should be a key focus. “We

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

The Realtime Report

SEPTEMBER 8, 2023

Below, we’ll explore how writing can help your business: Stand Out From the Competition Consumers are loyal to a brand if a product is important to them. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91