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How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. People trust peers advocating for a brand more than the brand itself.

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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. It's about building something bigger, better and amazing together that we could never do by ourselves as one.

Brands 78
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Brand Value in the Age of Digital-First Experiences

Pixlee

Digital-first marketing has been vital to brand growth for decades. billion internet users, businesses need to have a strong online presence if they hope to compete. But in today’s world of social distancing, brand value has changed. Brands must be able to communicate with their customers in a tactful and agile way.

UGC 53
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3 ways to adapt content for the era of social media entertainment

Sprout Social

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. Plus, everyone is competing for attention.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

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What is hashtagging and how to use it effectively

Sprout Social

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Starting an ecommerce referral program with brand ambassadors. That’s up 10.9% from one year ago, 81.9%

UGC 52