Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Activities 116

Activities Brands Social Capital Compete 116

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Social Media Strategies Summit

MAY 10, 2019

Today’s consumers are already interacting with brands on an omnichannel level. For brands that have already embraced omnichannel marketing, the rate of customer satisfaction is 23 times higher than those still using inconsistent or incomplete multichannel marketing. As a response, the brand created Mobile Totes.

Brands 109

Brands Retail Marketing Mobile 109

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? The goal is to improve brand recognition, reach a wider audience, and drive organic traffic to your social media profiles or website. Here are tips to make sure you can outsmart social media search and get in your audience’s feed.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106

Convince & Convert

APRIL 6, 2016

However, considering the fact that 89 percent of marketers expect to compete primarily on the basis of customer experience this year, it looks like we won’t need to wait until 2020 to validate these predictions. But all brands have the ability to use technology to their strategic advantage. highlight to tweet).

Loyalty 60

Loyalty Company Engagement Data 60

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Pam Moore

MARCH 25, 2020

It enables the little guys and gals and even furry friends to compete with the big media. Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Social media now showcases not only the brands that do it right, but also the brands that are lazy. Are You Ready ?”

Brands 78

Brands Smart Phone ROI Social Media 78

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Buffer Social

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Koka Sexton

AUGUST 11, 2023

Content marketing is a growing field with more businesses competing for attention and resources than ever before. Some strategic advantages to gain are: • Increased brand awareness: Content marketing can help you reach a wider audience and build relationships with customers.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

OCTOBER 8, 2018

While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Brand takeaways.

Social Media 94

Social Media Brands Instagram Training 94

Waxing UnLyrical

MAY 19, 2014

3 Social Selling Tips to Inspire Loyalty Not Just Transactions. Why: A smart business owner knows that brand loyalty grows out of value. Why: Confidence is just as valuable as competence. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!).

Loyalty 182

Loyalty Consultant Flickr Compete 182

Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Plus, everyone is competing for attention.

Social Media 90

Social Media Content Airlines Authentication 90

Buzz Marketing for Technology

NOVEMBER 28, 2012

They’re producing data that can inform overall branding and in-store shopping experiences. Or if a brand notices online visitors are consistently gravitating toward a certain editorial tone or responding positively to distinct button colors, these things could also be integrated into in-store signage, advertising, direct mail and beyond.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Brute force and fear are no longer profitable strategies.

Loyalty 243

Loyalty Mobile Buy iPad 243

Mindjumpers

AUGUST 16, 2012

The App Center seems to be a great success so far and learning that an ever-increasing number of people actually want to play games on Facebook should be a huge encouragement for companies and brands to start incorporating gamifying elements in their marketing campaigns and social media strategies.

Campaign 235

Campaign Facebook Marketing Mobile 235

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Hootsuite

JULY 25, 2023

Conflict of interest Lawyers are required to avoid conflicts of interest that could compromise their loyalty to clients. This ensures undivided loyalty and prevents potential harm to clients. Uphold your ethical duty of competence Model Rule 1.1 states you must be competent. There are plenty of lawyers already on TikTok.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

FEBRUARY 16, 2023

“I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand. This ongoing consumer engagement allows brands to build connections and create fans at scale.

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

SEPTEMBER 22, 2021

Modern customers expect conversations and meaningful interactions with brands. We’ve seen it firsthand: our own research notes that 76% of consumers follow brands on social media for the sake of customer support. Below are some of the most common ways that brands bridge customer conversations and more sales with digital tools.

Conversation 88

Conversation Loyalty Policies Examples 88

Firebelly

JULY 22, 2011

A common fallacy that people really believe is that all they have to do for their brand is set up a Facebook fan page or Twitter feed and get instant success! Competing drugstore CVS takes the opposite approach – only posting advertisements and in-store specials and never responding to anyone that posts. Offending your fans.

Social Media 239

Social Media Apparel Loyalty Hashtag 239

Sprout Social

SEPTEMBER 14, 2020

People follow brands on social to stay up to date on new products and services. While some people follow brands for humor or inspiration, 57% of consumers are hoping to learn about new products and services from a brand’s social feed. Grab a cup of coffee and find out all about Brusdar Graterol in this brand new series!

Strategy 145

Strategy Marketing Sports Team 145

Pixlee

AUGUST 3, 2020

These ten stats are a must-read for any marketer looking to grow their brand’s online footprint. Right now, brands are struggling to create scalable and diverse content that represents all their customers. Customer-Powered Commerce places customers at the core of brand storytelling and content.

Retail 87

Retail Discount UGC Buy 87

Sprout Social

APRIL 22, 2021

As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience. Let’s unpack each pillar and discover how your brand can use social insights to drive similar business strategies. Product innovation.

Hotels 124

Hotels Strategy Travel Sentiment 124

Pixlee

JANUARY 3, 2017

The advent of social media revolutionized the way brands communicated with customers. Instead of trying to broadcast an advertising message that somehow connected with the individual, brands are connecting with their target customer base by having an active presence on the platforms their customers are active on—particularly, on social media.

Social Media 41

Social Media Brands How To Compete 41

Sprout Social

DECEMBER 8, 2020

More and more videos are being published, which means you’re competing against a lot of content. Because videos are available on so many platforms these days, brands should know where to focus their efforts. For brand awareness and consideration, LinkedIn says that a video under 30 seconds has a 200% lift in completion rates.

Video 129

Video Social Media Study Instagram 129

Sprout Social

MARCH 7, 2024

The report should show how each competitor tells their brand story and the value they deliver to customers. These insights will help with clarifying your position and messaging to differentiate your brand and stand out among competitors. Look for areas where your product can leverage emerging technology to gain a competitive edge.

Analysis 94

Analysis Report Examples Tools 94

Buzz Marketing for Technology

APRIL 3, 2011

Meanwhile, at the same time media, advertising, technology, and brand are all moving towards a singularity and, as such, digital marketing becomes the easy moniker with which to refer to all these changes. 3) How is Microsoft helping brands to connect with customers using the Microsoft Digital Marketing suite?

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Keyhole.co

DECEMBER 26, 2023

This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. True to the mindset it champions, the brand is not afraid to experiment with different content formats or modes of dissemination. The brand then curates and posts the best ones on its social channels.

Social Media 52

Social Media Strategy Sports Meme 52

Twist Image

FEBRUARY 22, 2017

Let them focus on the branding, messaging, communications, advertising, etc. First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday: Consumer Trust Is Not What You Think It Is These Days ). What you offer today is not what brands are in dire need of. .

Loyalty 63

Loyalty Consultant Marketing Analytics 63

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

Social Media 52

Social Media Tools HootSuite Marketing 52