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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. Read on to learn how to run an effective social media competitive analysis. How large is their following? What is their engagement rate?

Analysis 184
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right? This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the past year.

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Brand Safety: Managing Risk and Building Trust on Social Media

Hootsuite

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation.

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. How can I implement a video strategy for my brand? Why use video for social media?

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How to Stay on Top of Facebook Ad Comments (Without Losing Your Mind)

agora pulse

Want to respond to Facebook dark post comments? If you’re a seasoned Facebook admin and have an active Facebook page, you’re probably pretty good at responding to comments on your organic posts. But how quick are you to respond to comments on your unpublished posts (i.e., dark posts)?

Comments 185
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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

Local, federal, and national governments on social media have a tough job. According to Pew Research Center , seven in ten Americans use the platform, making it the second most used social media site behind YouTube. For that reason, we recommend government agencies switch on comment ranking. Navigate to your page.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Failing to comply with HIPAA regulations is costly—both financially and to your brand’s reputation.