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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 179
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. Social media is meant to be one thing and one thing only – and that’s social, right?

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12 Facebook publishing tools for your brand in 2024

Sprout Social

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

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How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182
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How Bit.Ly Pro Powers My Short URL

Ari Herzog

Amid yesterday’s comments about my announcement of a domain I bought to shorten web addresses , Leo noticed [link] redirected to [link] and wondered why I didn’t use a WordPress plugin instead. It allowed me to publish any blog post on this site and automatically create a short URL with this blog’s domain, e.g. [link].

URL 125
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How to create a YouTube channel for your brand in 5 steps

Sprout Social

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Or, you can create two channels: one for your Google account and a separate one for your brand. Or, continue on to the next step: Branding. These visual elements should match your branding.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Users create posts in topic-based communities — called subreddits — and interact in comment threads. It means someone likes your post or comment, or found it useful, insightful, helpful, etc.

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