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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. For Pantee, sustainability isn’t a buzzword or trend to jump on; the brand was founded with this purpose at its core. What is Pantee?

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RedKangaroo Launches World’s First “Organic Growth” Marketing Platform Leveraging Social Media

Bill Hartzer

This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. Already, RedKangaroo has forged partnerships with renowned beverage brands, such as Frazy and HOP WTR. million in pre-seed funding.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. goals (Specific, Measurable, Achievable, Relevant, and Time Specific) will assure your SMS campaign is executed in a way that meets your objectives. Yes, that immediate. Having S.M.A.R.T

SMS 166
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A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

As consumers increasingly use major search engines to discover brands, companies who provide high-quality information are able to capture interest, and business. If your brand isn’t actively working to implement a content strategy , you risk falling behind your competitors. Step #2: Carefully Source Brand Voices.

Brands 108
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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. Examples of mobile marketing include SMS text message campaigns, mobile advertising, iPhone/iPad/Android Apps, and mobile video. Find your own voice. Be authentic.

Trends 279
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Why Your Business Needs an SMS Strategy

Bill Hartzer

With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. Communicating with your audience on their own terms not only establishes you as a modern brand, but ensures you are reaching out to the upcoming generation. Pitch perfect. The sky’s the limit.

SMS 97
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How to Run a Successful Facebook Contest for Your Business

Rebekah Radice

Higher brand awareness. And that means major exposure for your brand. This is fantastic for brand involvement and sense of community. Just take a look at what Cricket Wireless did: they gave a $25 credit for every successful referral. Create a campaign hashtag. New emails and leads. User-generated content.