By doing this, it means you, the user, can create fully-fledged social media campaigns even while our products are still being fleshed out and added to. To give you an idea of how you could use JugnooMe for your social media needs/campaign, here’s a simple overview of how you could use the tools to start, track and measure your campaign. This feature allows you to enter keywords around the topics your potential customers would be talking about around your brand or the services you offer. Step 2: Creating the Campaign. Step 3: Measuring the Campaign. MORE >>

Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all showed the importance of social media as a campaigning tool in political branding and communication. Not just in the election as such, but also in the general lives of the American population: Pushing that “like” button on any brand’s or candidate’s page is part of the creation of your social identity. Today alone, his victorious tweet quickly became the most RT tweet throughout the entire campaign. MORE >>

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance? On Twitter, the brand created the hashtag #IgnitetheSpark , which carries over onto Instagram and Pinterest. ” ( L2 Think Tank ). ”  . ” What do you think? MORE >>

Here are some of the key findings: Facebook brand campaign general statistics. Brand campaigns on Facebook grew by 104% between Q1 2011 and Q2 2011. There was a 435% improvement in campaign conversion rates when targeting existing fans. The second fastest growing sector was Finance, driven by credit card campaigns. Using ‘Sponsored Stories’ ads in Facebook campaigns decreases Cost per Acquisition by 32%. UK brand campaign market trends. Sector breakdown. Price Trends. Tweet This! Share this on Facebook. MORE >>

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.  Designed to market the new Vanquish model, the campaign used Facebook, Twitter, YouTube and the Aston Martin website to achieve impressive results, with the brand seeing the highest traffic ever on its website during the first three days of the campaign. The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. MORE >>