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The Importance of Music In Marketing Campaigns

Spin Sucks

Don't forget about it during your next event or live campaign. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Related Stories Experiential Marketing Needs to Get Social How to Stay on Top of Online Marketing While Traveling A New Brand: Seven Things to Consider Now. Eddie Newquist has more.

Give Your Campaign Video Marketing Boost

The Realtime Report

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Raise Your Profile & Increase Trust. Positive ROI.

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks. Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage.

Turning Passive Audiences into Brand Evangelists

Spin Sucks

The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? The Answer is Obvious. Three Myths and Facts About Using Data in B2B Marketing.

How to Build an Inbound PR Campaign

Spin Sucks

Nailing your buyer persona and the buyer’s journey is the most important piece of your inbound PR campaigns. That’s how you pull people in, build your brand, and ultimately drive business growth. Your inbound PR campaigns are up and running. The post How to Build an Inbound PR Campaign appeared first on Spin Sucks. By Iliyana Stareva. PR people suck at measurement.

Plan to Win: How to Craft an Award-Winning PR Campaign

Spin Sucks

Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. The post Plan to Win: How to Craft an Award-Winning PR Campaign appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility The Spin Sucks 30-Day Communications Challenge What’s Behind the Reticence in Measuring PR?

Facebook Adds Campaign Planner Feature to Business Manager

SocialTimes Facebook

Facebook’s Business Manager  introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email. Business Manager users: Have you started experimenting with Campaign Planner yet?

Three Ways To Enhance Your Marketing Campaign

Idaconcpts

As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. To ensure that your marketing campaign is optimized to achieve tangible results, be sure that you’re implementing these three simple strategies. 1. Connect With Leaders In Your Industry. Takeaway.

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Sorry, not sorry.) So, on that note, let’s take a look at some of the most innovative social media campaigns in this past year. The brand recognition of these Mickey Mouse Ears alone drove people to participate in this community-centered program. ShareYourEars.

5 Branded Content Campaigns You Need to Know

Convince & Convert

In January, I wrote about “ The 7 Worst Ad Campaigns of 2015 ” and received great feedback from the community. However, this time I’d like to introduce a new theme: branded content, or content that subtly blends into editorial publications and other media communications. without consciously recognizing branded content. Intrinsically, branded content is subtle and indirect. If

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  Instagram has a selection of campaign images. Burberry’s website has a shoppable video with campaign images; users can purchase directly through the photo and video gallery.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 1.  Brands that were spontaneous and took advantage of the moment saw incredible results on social media, including Oreo, Tide, Audi, Volkswagen, nonprofit One, PBS, Walgreens and Calvin Klein. Power out?

Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media

The Realtime Report

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway.  ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Why create a campaign focused on the theme of romance?

How to Create an Unforgettable Integrated Campaign

Convince & Convert

Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print. In an interview with The Drum , Oreo marketing manager Jonathan Holden said, “We want Oreo to be an even more iconic brand in the UK.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America  for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from. This campaign earned them gold stars by  adding a human element to their brand. Image via BigStockPhoto.com.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.  A good hashtag  can help spread the message about your brand, company, or event far beyond your regular audience.

How to Run Instagram Ad Campaigns with Better Results

agora pulse

Are you running Instagram ad campaigns but seek better results? Upgrade your Instagram advertising to generate more brand awareness and boost sales. Visuals matched with a background story gives the Instagram fan a deeper perception of your brand. In the example below, activewear brand Fabletics  provides depth with a woman exercising on the beach. Upgrade Your Visuals.

How Social Media Campaigns Affect Brand Advocates

Firebelly

Social media campaigns have both immediate and lingering effects on your brand’s bottom line. recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Even better?

How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can you launch a successful PR campaign without a news release? The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks. Related Stories The Five PR Metrics That Will Win You Business Four Tips for Landing Brand-Building Local News Coverage How to Create a Scalable Client Experience Process. Can data help you?

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK.  The campaign began on June 20th, featuring a digital car configurator, images and a video, as reported by Luxury Daily. Daily visitors doubled in the first seven days of the campaign.

Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. Here! 3.  Silly, But….

How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Dubbed #sayitwithpepsi, the campaign will run in about 100 markets globally over the summer with more than 70 emojis designed to capture the essence of Pepsi. SlZKt0oncc.

Eleven Reasons Domino’s Turnaround Campaign Worked

Spin Sucks

The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. And it did so through an innovative marketing campaign that seamlessly integrated traditional advertising, social media, and public relations. Strategic planning. The Period.”

How to Ignite Your Brand Ambassadors

Spin Sucks

After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. ” So I dug into the archives at OPENForum and f ound this article I wrote on the topic after the book was published and we completely our brand ambassador program. Open application process.

Brands 125

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Many companies, like Carusele , have recognized the power that lies in influencer-generated content – encouraging brands to feature this content on their own channels. Has your brand considered taking influencer marketing one step further?

The Virtual Arena: Why Brands Should Embrace VR Technology

Spin Sucks

Mark Borum provides the secret to incorporating a VR experience into your brand identity. The post The Virtual Arena: Why Brands Should Embrace VR Technology appeared first on Spin Sucks. At a time when hundreds of millions of consumers use ad-blocking tech and 90 percent of consumers skip pre-roll video ads, it never hurts to ensure some undivided attention.

How to Promote and Measure Hashtag Campaigns

SocialFish

single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. How successful brands are using hashtags. Free resource alert! Which networks support hashtags. How to use hashtags to promote contests. …and much more.

Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Eight Signs You’ve Contracted the Big C … Campaign

Spin Sucks

We need to stand up and fight back against marketing campaigns and this is my first contribution to the cause. We can’t afford to take short cuts or design our communications in short-lived campaigns. I bet Jean Giradoux marketed his novels and plays in campaigns! The first symptoms of the campaign disease can be unnoticeable. By Bryan Adams. Great news! Let me explain.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. Here are some ways promotional products can enhance your social media campaign. That component is promotional products.

The Ethics of Whisper Campaigns

Spin Sucks

The global PR firm was hired to create a “whisper campaign&# about Social Circle , the optional feature of Google search that uses publicly available information from social networks to personalize search results. For an organization that has built its brand on reputation management. The Ethics of Whisper Campaigns originally appeared on Spin Sucks on May 16, 2011.

Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”

The Realtime Report

market, and Budweiser is one of the first brands to take advantage of it.  In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. The only other brands currently using it in the U.S. What do you think?

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. More than 84 percent of Twitter campaigns occurred within regular work hours of 9 a.m. and 12 a.m. to 7 p.m. ET, even though 5 a.m.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

Instead of inspiring the happiest of memories, the promoted #McDStories hashtag brought around a relentless swarming of McDonald detractors hoping to bring around the online demise of the brand’s reputation.  In fact, despite this campaign occurring over a year ago, the “bashtag” still lives on today. While advertising and branding is my expertise, my passion lies in blogging. 

10 Brands Killing It On Instagram in 2016

Talkwalker SM

With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. How do you regularly produce engaging content?

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. Twitter said in a Twitter Marketing post that ads receive nearly 10 percent more attention when branded emojis are included, adding that when branded emojis are combined with promoted videos , emotional connection with and interest in the ads increase by six times.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Guinness is a brand who knows the power of emotional storytelling. Probably not.

Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. In addition to encouraging fans to share their votes, the campaign will release a series of videos that will show how the tokens are reacting while they are waiting to be ‘freed from jail.’

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy.

Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. The truth is that every instance of a company’s communication with external subjects—from clients and employees to partners and investors—should emulate the brand’s primary values. Establish a Brand Consistency Team.