article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 306
article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services. But that was only phase #1 of the campaign. Still, there are no guarantees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. While I don’t have your typical e-commerce brand, I’ve been waiting to get my hands on this. They streamline the process of setting up your campaign.

Campaign 174
article thumbnail

Meta Adds Branded Content Campaign Oversight to Ads Library

Social Media Today

Users can search by influencer or brand to see the campaigns they are connected to.

Library 133
article thumbnail

Meta Campaign Objectives: Best Practices

Jon Loomer

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. I’d typically recommend Awareness while utilizing Ad Recall Lift with bigger budgets, brands, and audiences.

Campaign 210
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

article thumbnail

7 examples of influencer marketing campaigns

Sprout Social

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 122