Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. Let’s explore what customer journey mapping is and how it helps your brand. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. With competitive and beloved brands dominating the space, it’s essential to lean on valuable insights to understand what resonates best with your target audience. Use to: Discover your audience size and brand visibility.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others).

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

Statistics 109

Statistics Social Media Brands Issues 109

Direct Marketing Observations

FEBRUARY 15, 2010

Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. You want to listen for mentions of your company, brand and top executives. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Today, there are now several influencer marketing tools out there to help speed up every step of the process.

Influencer 112

Influencer Tools Marketing Software 112

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MAY 4, 2021

Social commerce features are emerging across a number of platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly enompasses the process of buying and selling goods online.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Social commerce is the buying and selling of goods or services directly within a social media platform. Ecommerce broadly encompasses the process of buying and selling goods online. What is social commerce?

Examples 133

Examples Tips Patterns Instagram 133

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

JANUARY 24, 2024

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content.

Metrics 99

Metrics Influencer Marketing Survey 99

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. You may want to consult other sources for further details about the process. What is important to note is that it is a holistic process.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Oktopost

JUNE 4, 2020

This is especially true in the world today when social distancing has driven many business processes and communications to social media. If you’re still not convinced, it’s worth considering that employee’s brand messages have a 561% greater reach than official brand channels. Yes, it’s worth it. . Define EVERYTHING.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

SEPTEMBER 23, 2021

Even major brands are taking note. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. 3 trend forecasting tips for retail brands. Anyone with a smartphone and a sartorial vision can become a trendsetter.

Retail 126

Retail Trends Social Media Fashion 126

Janet Fouts

JULY 24, 2017

For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? We see an opportunity and attempt to fill it, often in our own little vacuum.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

MAY 5, 2021

That’s because the average sales process is more complex than ever. Many of these touchpoints happen among marketers, especially as people get acquainted with your brand for the first time. In fact, it’s a common misconception that a specific click or download means that a lead is ready to buy. Social media posts.

Data 116

Data Marketing How To Collaboration 116

Sprout Social

JUNE 14, 2023

That said, many still hope to make their way up the corporate ladder through brand marketing roles. However, this threat can become an opportunity if your company has a well-established internal mobility process. Creatives may want to expand their skills by pursuing roles in brand marketing. A rising tide lifts all ships.

Survey 95

Survey Marketing Social Media Management Badge 95

Sprout Social

APRIL 26, 2022

Communications professionals are increasingly involved with managing brand and corporate identity. And after a crisis at Virgin Galactic, it was CEO Richard Branson’s immediate, empathetic response that helped the brand save face. It’s never been more important for brands and leadership to be transparent. Improve brand health?

Strategy 86

Strategy How To Training ROI 86

Pixlee

JANUARY 18, 2022

Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. If you’re already measuring customer engagement , the next logical step is to turn highly engaged customers into brand advocates. Who is a Brand Advocate?

Brands 52

Brands UGC How To Apparel 52

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. Let’s explore what a customer journey map is and how it can help your brand: What is a customer journey map? Why should brands use a customer journey map? solutions to pain points.

Examples 91

Examples Template Templates How To 91

Hootsuite

SEPTEMBER 30, 2022

There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. Walk them through the sales process.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

JANUARY 19, 2022

This process can be expedited by using a tool that can help you conduct more in-depth searches to find your ideal customers. Both brands sell sneakers. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Age, location, etc.). Position your product.

Products 135

Products Social Media FAQ Sentiment 135

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace social listening Imagine yourself as a skilled detective, dissecting the online buzz surrounding your brand.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

SEPTEMBER 21, 2020

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. It’s not only about knowing what needs and sentiments your prospects are expressing online, either.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

MARCH 20, 2024

In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. LinkedIn monitoring tools can serve multiple functions.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Your brand is well known and respected.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JANUARY 3, 2023

This creates room for innovative strategies that can help differentiate your brand experience and align your messaging at every point of the customer journey. It also fosters interest and buy-in for your initiatives across the organization. Valuable insights they make look at include: Customer sentiment.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Here are a few things you should check and take note of each day: Mentions of your brand. Sentiment is a good place to start. yes and yes!!!!

Social Media 145

Social Media HootSuite Template Templates 145

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Embrace social listening Imagine yourself as a skilled detective, dissecting the online buzz surrounding your brand.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. Bringing the marketing automation process into your team How does marketing automation work? It’s a combination of many key business operations and processes that impact and feed entire orgs.

Team 109

Team Hubspot Marketing SMS 109

Oktopost

JANUARY 12, 2021

. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. What makes your CX stand out?

B2B 101

B2B Marketing Metrics Survey 101

Hootsuite

SEPTEMBER 16, 2022

Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.

Examples 96

Examples FAQ Insurance Retail 96