Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Google Trends.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring.

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. The same rings true for demographic data.

Social Media 132

Social Media Privacy Marketing Policies 132

Keyhole.co

NOVEMBER 13, 2023

Understanding TikTok SEO TikTok attracts diverse users from different age groups, locations, and interests, allowing brands to tap into new markets and reach potential customers. It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search.

SEO 52

SEO Content Hashtag Trends 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

OCTOBER 28, 2019

If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. Instead, focus on the data that matters—the numbers that prove your effort has had a positive, bottom-line impact on the business. Brand Awareness. Ready to make an impression?

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 9, 2023

Brandwatch also offers many new listening features like image analysis, historical data, trending topic identification, and entity tagging to train AI. Pro: Brandwatch always has some of the most innovative features in the social media monitoring space. Awario Awario is another popular brand monitoring tool.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 3, 2023

Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Quantitatively, you can get real data that helps inform your strategy. Which Hashtag Metrics Should I Track? It may be all of them, or it may just be a few.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. G2Crowd Rating: 4.6.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

JANUARY 15, 2024

Examples include a sudden steep increase in complaints from customers or negative Google reviews. Perhaps an unflattering social media post about your brand is making the rounds on the internet and getting shared a bunch of times on Instagram. Timely crisis response and effective damage control The internet never sleeps.

Sentiment 52

Sentiment How To Reputation Analysis 52

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon.

Campaign 140

Campaign Facebook Paid Search SMS 140

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Keyhole.co

JUNE 21, 2023

Information is power, and unless you’re constantly gathering data, you’ll be in the dark on key shifts that could help your business soar or, at the very least, prevent disaster. Enter: Google Alerts. Google Alerts is a free service that you can use to monitor specific search terms. What are Google Alerts?

Real Estate 52

Real Estate Google How To Brand Monitoring 52

Firebelly

DECEMBER 14, 2009

 What will you do with the data collected? Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? How will you measure? What  What metrics are appropriate for your campaign and what do they tell you? How  How will you gather information? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Unmetric

SEPTEMBER 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. It provides a host of features that will help you analyze your brand’s social media performance and make better marketing decisions.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

JUNE 30, 2021

Data is the new oil. Hardly anything defined Facebook success more than access to its users’ data and the capability to turn it into advertising dollars. Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level.

Data 108

Data Social Media Strategy CPC 108

Firebelly

MARCH 17, 2010

I will share that data in my next post. This report from Chadwick Martin Bailey and iModerate also explored why people become fans in the first place. The results were interesting, although not surprising. Chad Richards is the Social Program Manager at Firebelly Marketing.

Buy 100

Buy Facebook Paid Search SMS 100

Firebelly

JANUARY 22, 2010

By Mia Dand The popularity of advertising on social networks is primarily based on the notion that sites like Facebook have a great deal of data on their users and this information can be exploited to deliver highly targeted ads to its huge user base. Is Advertising on Facebook Really Effective? In theory, it makes a great deal of sense.

Social Media 140

Social Media Syndication Feed Reader Paid Search 140

Firebelly

JANUARY 29, 2010

Data Shows That Social Behavior Gets More Followers By Dan Zarrella The linguistic analysis engine behind TweetPsych has given me a bunch of cool data points to analyze, so I’ve begun to look at various factors and their relationship with follower counts.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Keyhole.co

MARCH 1, 2023

Data is the new oil. Hardly anything defined Facebook’s success more than its access to user data and its capability to turn it into advertising dollars. With that in mind, let’s explore how proper data use can help you boost sales through social media. Relevancy: the data reviewed should be relevant to the issue at hand.

Data 52

Data Social Media Strategy CPC 52

Firebelly

OCTOBER 23, 2009

It is powered by PHP and a SQL data backend. . | Main | Stop tweeting about the # of followers you have » October 23, 2009 Five Reasons Why I Love Wordpress WordPress was originally made as a blog publishing application but has now evolved into a huge content management system (CMS). As of September 2009, Wordpress is used by 62.8

WordPress 100

WordPress Content management systems Paid Search SMS 100

Sprout Social

JANUARY 16, 2024

Applications of a sentiment analysis tool Top 15 sentiment analysis tools to consider Use sentiment analysis tools to make data-driven decisions back by AI What is a sentiment analysis tool? Competitive Analysis : Compare sentiment towards your brand with competitors to understand where you stand in terms of positioning and public perception.

Sentiment 97

Sentiment Analysis Tools API 97

Hootsuite

JULY 17, 2023

Google Alerts Think of Google Alerts as your helpful but not super insightful personal assistant: someone who can be trusted to collect all of the days news and gossip about you, but who isn’t going to provide any deep context or analysis along with it. From Google to Facebook to employee review sites, Reputology collects reviews 24/7.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Keyhole.co

MAY 19, 2023

It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. Monitor your social media with Keyhole and always be ready for any surprises.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Keyhole.co

MAY 12, 2023

Here are some of the key things to track: Brand mentions: Keep an eye on where and how your brand is being mentioned online. You can use tools like Google Alerts or Keyhole to track brand mentions. Reviews: Monitor reviews of your products or services on platforms like Google My Business, Yelp, and Amazon.

Reputation 52

Reputation Tools Sentiment Review 52

Oktopost

JULY 24, 2023

It’s what stakeholders and c-suite execs want to see: clear insights into social media ROI with compelling B2B marketing analytics – any and all data that proves the value your efforts are having for the business in terms of moving prospects through your funnel, and makes it possible for you to measure ROI on social media.

ROI 62

ROI Analytics Social Media Curation 62

Keyhole.co

MARCH 4, 2024

Carefully establishing your social media goals helps your business: post with purpose and strategy, justify marketing spend, make data-driven decisions, determine the return on investment (ROI), and synchronize social media and general marketing activities. Brand monitoring helps you to control the narrative and protect your reputation.

Examples 52

Examples Social Media How To GPS 52

Sprout Social

DECEMBER 20, 2023

Your platform should have sharable reports for stakeholders and clear, easy-to-understand data visualizations like charts and graphs. Sprout’s AI and automation features also act as a virtual data or copy assistant. And Optimal Send Times uses 16 weeks’ of audience data to suggest seven “best times to post” as you schedule.

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

OCTOBER 7, 2020

On top of sentiment analysis, Keyhole also offers influencer tracking, event monitoring, and market research capabilities. Con: Keyhole is a focused social and brand monitoring tool, so it doesn’t offer some of the deep text mining features of enterprise-level solutions—which aren’t needed by the majority of marketers.

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

APRIL 26, 2023

Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand. Monitoring your top influencers, it will help you know who to reach out to when creating effective marketing campaigns. Price: $99 – $299 per month 5.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

NOVEMBER 4, 2020

But social media is a data beast! You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Data is huge these days and BrandWatch is all about it. Brandwatch. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Socialmedia.biz

AUGUST 23, 2017

SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard. Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools. My SEMRush Projects Dashboard.

SEO 79

SEO Tools HootSuite Analytics 79

Keyhole.co

APRIL 20, 2023

One common example is when you are a company that focuses on search engine optimization (SEO) and you have heard that Google (a big company) recently broke the news that they will have a significant update that most people are anticipating. If you are looking for a platform that can help you monitor social media, Keyhole can help you.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52